Personal Care/Cleaning Master List

1st, please make sure to read how I decide what to recommend:


Link to full listing: http://ecofriendlyusa/product-reviews/safe-products/

Badger Balm

Bubble and Bee

Dr. Bronner

Earth Mama Angel Baby


Lovely Lady

LuSa Organics


Moon Valley Organics



Nurture My Body

Nyme Organics

Poofy Organics


Radiantly You

Redmond Trading Company (makers of Earthpaste, Redmond Clay, Real Salt)


Simply Rustic

Sweet Knee

Toups & Co

Trillium Organics

Vermont Organic Soap

SO-SO Lines- not the best, not the worst: 

Link to full listing:

100% Pure

Acure Organics

Andalou Naturals



Aubrey Organics

Avalon Organics

Babo Botanicals

Baby Mantra

Bathtime Baby

Better Life Products


Burt’s Bees

Cara b.

Celadon Road

Clean Kids Naturally

Crunchi Organics

Daisy Blue Naturals

Dessert Essence

Dolphin Organics

Dr. Mercola

Dr. Woods



Everyday Shea

Healthy Times

Hugo Naturals

Indigo Wild/Zum Products

John Masters Organics

Josiah’s Oils

J.R Watkins

Juice Beauty Products

Kiss My Face

Lafe’s Naturals


Lemongrass Spa

Life Tree

Little Twig

Live Clean Baby

Mollly’s Suds

Mommy’s Club

Nature’s Baby Organics

Nature’s Pearl

Nubian Heritage




Original Sprout

Pangea Organics

Peter Rabbit

Purple Prairie Botanicals

Real Purity

Rose of Sharon Acres

Rowe Casa

Shea Moisture

Sun & Earth Laundry Detergent

Tom’s of Maine




Young Living


Link to full listing:



Answers from Nature



Avons Naturals Kids



Beauty without Cruelty

Branch Basics

CA Baby

Charlie’s Soap



Earth’s Best

Earth Science

Earth Friendly Products/Ecos

Eco-Store USA


Essante Organics


Grab Green Home


Honest Company


Jordan Essentials

It Works


Just Hatched

Kirk’s Castile


Limelight by Alcone

Lush Cosmetics

Madison Reed

Mary Kay

Md Moms



Michael Todd



Mrs. Meyers

Nature’s Gate




Perfectly Posh


Plumberry Parade

Pure Haven Essentials

Rodan & Fields

Seventh Generation


Trader Joe’s WEN Haircare

Whole Foods- 365


Yes to Carrots


68 Comments (+add yours?)

  1. Trackback: baby stuff! | dolce vita verde
  2. Wendy
    Jul 24, 2013 @ 17:34:52

    Hi there 🙂 I am curious to know where ‘Goddess Garden’ products may fit in this list? I just purchased some sun screen for the kids and some for myself as well. The kids formula uses titanium dioxide and zinc (non-nano) and the adult sun body lotion just uses titanium dioxide. I would love to hear you weigh in on this…if you would like an ingredient list i can email it to ya 🙂



    • ecofriendlymamausa
      Jul 25, 2013 @ 00:18:34

      I know I’ve looked into it, if I remember right it contains Japanese Honeysuckle? If so, here’s my concern:



      • Wendy
        Jul 25, 2013 @ 00:43:08

        Hmmm…neither of these ones have that listed. I am in Canada though, I wonder if that would make a difference? I will message your Facebook page later this evening with the ingredients and upc codes from the products I have 🙂


    • mewgirl723
      Apr 06, 2021 @ 18:17:34

      This product will be very unsafe because it contains the word “sunscreen” on the bottle. This means that it either 1) prevents the body from absorbing the vitally-necessary nutrient of sunlight, thus causing development of diseases and also encouraging the body to become ill (like colds) more frequently and to be more likely to die from any illness where death is possible (such as flu or streptococcus), or else 2) the product does not prevent this, which means the company is lying about the basic function of the product and is therefore extrenely untrustworthy and is therefore of course guaranteed to contain harmful ingredients.



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  4. Michelle Armstrong
    Jul 30, 2013 @ 19:55:53

    Love these lists! Thank you for sharing all of this inforamtion with us — soooo very helpful! What list would you place JR Watkins’ products on?



  5. Amy Lloyd
    Jan 16, 2014 @ 21:44:02

    Just wondering if you have looked at Aveda?



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  8. Amy
    Mar 02, 2014 @ 13:32:36

    Can I ask what you find wrong with Honest Company & Burts Bees (why they are on the “so so” list)?



  9. aspiringvegan
    Jun 06, 2014 @ 04:40:54

    I don’t see the review for Kiss My Face. Can you please share why they’re on the Greenwashers list? Thank you! Your lists are an excellent resource.



    • ecofriendlymamausa
      Jun 06, 2014 @ 18:01:11

      I’m glad you asked! Not sure what happened to my post for them, but upon revisiting them I moved them up to my so-so list with this info: “Kiss My Face- EWG has a lot of data for this brand, 128 products rating 0-8. As with most brands, some products look OK, but EWG lists many ingredients of concern: Propylparaben (rated a 10! in a couple moisturizers & soaps), retinyl acetate, retinyl palmitate, oxybenzone, cocamide DEA, the list goes on. Bar & castile soap look just fine. Shampoo includes ingredients like Cocamidopropyl Betaine, Potassium Sorbate, Polysorbate 20. I used to have them on my Greenwashers list but moved them up (6/6/14) since they make so many products and like I said, some look OK. Here’s a link to the ingredients to look out for:



  10. aspiringvegan
    Jun 06, 2014 @ 18:13:05

    Good to hear! Thank you!!



  11. Laura
    Jul 25, 2014 @ 19:00:27

    SO interesting. Can you say why Norwex and 100% pure aren’t great? I use both and have a house full of 100% pure stuff. 😦



  12. Laura
    Jul 25, 2014 @ 19:01:49

    Oops, I just read the able post. 🙂 No need to explain further.



  13. Andrea
    Oct 04, 2014 @ 15:42:15

    Thanks for doing this! It’s great to have a master list to refer to, since after so much research, my head starts to spin 🙂



  14. Cher
    Nov 19, 2014 @ 12:19:36

    Great list. Thank you for all your information. I do not see Pacifica on here. Can you tell me about them? Thank you



  15. Lyn
    Dec 12, 2014 @ 18:20:34

    Thank you so much for posting this list! Was wondering if you have you ever done any research on Alima Pure makeup?



  16. lisa
    Jan 03, 2015 @ 10:35:29

    cant seem to find a good organic shampoo and not crazy about using a shampoo bar of soap can you recommend one in a bottle? thanks



  17. Rebekah
    Jan 16, 2015 @ 17:21:54

    Thank you for this post! Are any of the companies on your Best of the Best list direct sales companies? If not, are there any direct sales companies that sell organic makeup that you would recommend? Thanks! 🙂



    • ecofriendlymamausa
      Jan 16, 2015 @ 18:18:26

      YES– Poofy Organics, and after using, loving & recommending their products daily for nearly 2 years I joined the team! So, here’s my link if you’d like to take a look, among the safest options for all categories on the market! The make-up is one of my top 10 sellers via my buying club I offer quarterly as well!



  18. Rebekah
    Jan 16, 2015 @ 18:48:06

    I’ll definitely take a look! Thanks so much!



  19. lisa
    Jan 16, 2015 @ 20:12:03

    I want to try poofy organics shampoo I have thin hair which one of their shampoos would you recommend? thanks



  20. savvysuburban
    Jan 21, 2015 @ 02:25:40

    You’re right about the green washers, these are some of the worst offenders. I agree with many of the products you like but why is Ava Anderson on the so so list? It should definitely be at the top of the best of the best. Not only is the line 100% pure, the products all work incredibly well. My skin looks better, I actually look younger since using it & my hair has never been healthier.



  21. Melissa Unruh
    Mar 13, 2015 @ 15:07:18

    Hi do you have an opinion on Miessence? I love to hear it as I’m thinking about becoming a rep!



  22. Anne Dickey
    May 26, 2015 @ 05:14:31

    Have you heard of Tropical Traditions? I just ordered deodorant, toothpaste and body creams from them… curious of your opinion.



  23. organicventure
    Jun 01, 2015 @ 18:45:30

    I was looking into Arbonne baby care and they do have ingredients on their website and I cross referenced some of the ingredients you mentioned and did not find them there. I was wondering how up to date your information is?



    • ecofriendlymamausa
      Jun 09, 2015 @ 19:57:47

      They have reformulated some of their products which is a great thing & I believe they took retinyl palmitate out which is a HUGE victory!!! This Summer I will work on updating where needed! Thanks for your message!



  24. Sharin Lynn
    Nov 09, 2015 @ 11:40:02

    Just heard that Dr Bronner is no longer good? formulas have changed.



  25. Nicole
    Jan 27, 2016 @ 02:33:29

    How about Athena’s (Rhode Island. Associated with adult spa parties…) thank you!!!



  26. Melissa C.
    Jan 29, 2016 @ 06:38:37

    I’m curious about these products. I’ve used some of them, and they are seemingly amazing.

    Thank you!



  27. Shannon
    Jan 29, 2016 @ 19:11:41

    Have you reviewed Face Naturals? I did not see them anywhere on your lists.



  28. chemicalfree
    Feb 08, 2016 @ 02:42:13

    I cannot get the so-so list link to load



  29. Michelle
    Feb 13, 2016 @ 14:45:45

    What are your thoughts on Verefina products?



  30. Tara
    Mar 19, 2016 @ 21:26:41

    I was curious if you ever looked into Naturopathica products. Thanks!



  31. Brianna Drury
    Jun 12, 2016 @ 01:46:19

    Hi! I have been interested in using safer products on myself and my family (I have a 1 year old) for some time now. I came across your site while I was researching where to really begin in this adventure and have found it very informative. I know you have a list of “best of the best”…when you list a product in this category, does this mean you support/recommend their brand as a whole or just the listed product? I want to start by switching out all of my baby products and then move to household, and then to personal for myself and my husband. Is there a ” best of the best” company that offers all of these things or am I dreaming? Ha…

    I appreciate any advice you may have! Thank you in advance 🙂



    • ecofriendlymamausa
      Jun 12, 2016 @ 20:37:02

      Yes, please check out Poofy Organics, they are the best of the best of the best & have everything you need (except laundry & dish powder are being reformulated into a liquid currently). Check out their baby line here:

      I’ve been an independent “Guide” with them for 2 years now, and they truly are what I had in mind when I started my search for the safest products on the market! I offer 10% off your 1st purchase when you use my link I shared above, I can’t create my own coupon so I will send the 10% back as a rebate after your order. Just let me know you placed it by sending me an email, and let me know if you want the rebate via check or PayPal. My email is

      And yes, as a whole, I recommend everything from the companies on my approved list unless noted otherwise (like Sals Suds from Dr. Bronner).



  32. Atif Ikbal
    Dec 29, 2017 @ 22:12:50

    I see mostly women here but I’m a man guy and I recently started using sulfate free and organic soaps and shampoos, I tried a few, in general, my scalp and skin are like litmus paper. one thing off and I see the effect in form of skin irritation. Overall moving to organics and mainly sulfate free gave me a new life. I no longer use dr. prescribed shit. Overall I had 80% improvement. In quest to find the best, I tried several brands trusting their descriptions on Amazon. Long story short, there is one brand shampoo that worked 100% ! I tested it after using other products. The moment I move off I get slight irritation and redness back. But as soon as I move back to this one shampoo it fixes everything. I have tried this over and over to make sure, because it seem to totally fix my years of problem that I never knew was actually due to chemical sensitivity. Even my derm never told me a definitive answer, He just prescribed expensive creams and steroid sprays that costs 100’s of dollars. So now that I seem to have one product that is a miracle for me.. the company is Brickell for men. I use their shampoo and use their soap to shave. After reading your site, I would like to commend you on your hard work and I would like to ask you if you have reviewed this product? Is it really a miracle? whats making it work for me? I did not see it listed on EWG or this site. (Pardon me if I have missed it). Please let us know what is your take on Brickell. Thank you



    • ecofriendlymamausa
      Feb 01, 2018 @ 21:11:57

      Hi! And thanks for taking the time to write! It looks pretty good, but I do see some ingredients I prefer to avoid in the middle of the ingredient list I looked at (shampoo): Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Phenoxyethanol. But based on your results, I’d absolutely keep on using it!



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  35. alyssamj0924
    Jun 25, 2018 @ 20:39:09

    Hi, I’m just now learning about and visiting your site. Are you still active? How updated are these lists you’ve compiled? I’m currently looking into Melaleuca, but don’t want to make any decisions without doing further research outside of their company (and those who use it). Thanks!



    • ecofriendlymamausa
      Nov 09, 2018 @ 13:21:11

      Yes, I’m still active, I just don’t check messages on blog posts very often as my Facebook groups are extremely active. I see this question is several months old, but I can assure you that Melaleuca is absolutely still one of the worst companies out there in terms of “greenwashing”. They are the absolute last company I would ever use, if I had to rank 100 companies, they would be at the bottom, at #100 last on my list to ever consider using.



      • Tonya cooper
        Mar 03, 2021 @ 22:07:28

        Love your info and how it teaches people to learn their ingredients. I have a couple for u – Biggs and featherbelle and Vermont soap co are great. I have just learned from Lead Safe Mama that Earthpaste uses Redmond’s salt ans their salt tests high in lead. She has salt recommendations on her blog. Crazy world we live in, now I been spurred on to develop lessons for my life skills students on ingredients, safe cookware, etc


  36. mewgirl723
    Apr 06, 2021 @ 18:08:27

    Dr. Bronner’s contains “fragrance”. YOU CAN TELL THIS BY READING THE INGREDIENTS LIST. Soaps are not organic, but other brands of castile soap are. Essential oils source was changed nearly immediately after Dr. Bronner died, to a source that is not merely adulterated, but is quite literally fake, a literal flavoring – at the first change the peppeint flavor smelled LITERALLY EXACTLY LIKE A CANDY CANE. NO PLANT SMELL WHATSOEVER. They have also added “citric acid” – an ingredient generally made from GM corn – for no reason at all, as the actual Dr. Bronner did not use this ingredient. Since they are or were literally using fake “essential oils”, it is extremely reasonable to assume that their citric acid does contain glyphosate and 30 other pesticides.

    Better Life contains meza-something, a cancerous ingredient with a string anti-campaign.

    Seventh Generation has some peoducts that are 100% safe.

    Dr. Mercola is VERY untrustworthy. He was EJECTED from association with WAPF. He posta truthful information on subjects that will not give him a monetary profit, such as aspartame. The products he SELLS say “vitamin” (or “supplement”) on the label (or marketing), and he posts false information about vitamins and supplements very frequently. That means that ZERO products he sells are “safe” in any way, (unless he has began to make lotions amd shampoos, in which case I would never consider it since real companies exist and since most products of this type are unecessary anyway).

    “EcoNuts”, “MamaSuds”, and anything similar, should be removed, because these such products are NOT detergents, they are soaps (chemically), and soaps can not clean fabrics (at least not in a washing machine).

    J.R. Watkins is one of the most unsafe “big box stores always put this in the wrong section” products in existence (holy shit!!!! WTF!!!). Mrs. Meyers is almost as bad! Over 80 ingredients on average, not including the ones they arually disclose! Actually I’m pretty sure J.R. Watkins is so terrible that they don’t even provide an ingredients list on the bottle at all, let alone a truthful one! Tom’s of Maine hasn’t even removed fluoride from ANY of their adult toothpastes except for ONE which is used as a “special product” fake, and by the way they didn’t actually just “not remove it”, they actually ADDED IT BACK IN as the actual Tom’s of Maine companny (not Colgate) has NO FLUORIDE (obviously) in their products.



  37. Andrea
    Apr 02, 2023 @ 21:30:10

    how do you feel about I see they are suppliers for a lot of the shops that offer refilling for soap, shampoo, household cleaners, etc. thoughts?



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