I’m currently revisiting my Approved, So-So, Not Recommended lists that I began wayyyyyy back in 2012 when I started my blogging journey. The most recent update to most of those lists was in 2016. Wow, how time flies. So a revisit of all brands, as well as what’s new out there, is definitely in order. Beautycounter has been on my Not Recommended List since I published it, and I was very curious to see what, if anything, has changed in the past several years?? I would be absolutely thrilled to have more brands on my So-So list even!
The answer is no, I still cannot recommend this brand whatsoever. My motto has always been: ingredients speak for themselves. They just need a voice. I’m helping be that voice. Just about every label I looked at contains potassium sorbate, phenoxyethanol, sodium benzoate at the very least. The majority of the rest of the ingredients are so-so. Not the worst, but certainly not the best for those of you like myself who are on a mission to find products that work well, are made of as many organic ingredients as possible AND also affordable. If you share those values with me, this is NOT a brand that should be on your radar at all. Any brand on my So-So list would align with those values more than this option.
There are numerous ingredients they are using in their products that are available organically grown, they apparently are choosing not to support those options, yet they are charging double, triple, quadruple what brands who ARE using organic ingredients. That is maddening to me. Talk about marketing…. If you’re looking for better than the worst products on the market, I’ll give them that. If you’re looking for best of the best, or even so-so (which are much better than the worst), this brand is NOT for you. I honestly did not see a single product I’d use (thus recommend). For every, single item in every category, there is something I can suggest that has fewer ingredients, more organic ones, and is a fraction of the price.
They add 1 organic ingredient to a formula and think it’s worth noting, example: Countermatch Adaptive Moisture Lotion Ingredients, $54 (unsure of size, it doesn’t list it, but everything appears quite small): Aqua/Water/Eau, Caprylic/Capric Triglyceride, Pentylene Glycol, Prunus Domestica Seed Extract, Glycerin, C12-16 Alcohols, C10-18 Triglycerides, Squalane, Behenyl Alcohol, Butyrospermum Parkii (Shea) Butter, Phytic Acid, Aloe Barbadensis Leaf Juice Powder, Palmitic Acid, Olus Oil (Vegetable Oil)/Huile Végétale, Arginine, Xanthan Gum, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil*, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Hydrogenated Lecithin, Hydrogenated Vegetable Oil, Salicylic Acid, Citric Acid, Benzyl Alcohol+
- Organic
Organic Sunflower Seed Oil is the singular organic ingredient. Several of those ingredients could be organic (any of the oils, shea butter, aloe). But they’re not. It has 5437 reviews with a 5/5star rating.
I looked at a ton of products and found them all to be extremely disappointing. I just grabbed a random example of what the labels look like. There is nothing in this $35 bottle of Countermatch Refresh Foaming Cleanser that would tempt me for a second to use nor recommend it:
I didn’t generally comment on prices as much as I am with this round of refreshing my entries on these lists, but more than ever, everyone I know is on a tight budget. However, it’s common to see price tags in the $70-$100 range for creams. Hand lotion is $62 for a 16 oz bottle. I cannot believe people actually pay these prices. I guess I live in an alternate reality, no one I know can afford these prices. Coupled with the fact that there are 1 or 2 organic ingredients, this certainly is not a brand I can recommend to anyone. IF you are a customer of this brand, and justifying the money you are spending, it shows we have extremely different values. And that’s okay. I’m not judging you. We live in alternate realities and have opposite criteria for what makes a great product. For me, that would be organic ingredients at an affordable price. Anyone reading this who would like to know what those recommendations are, see my So-So and Approved lists. In my humble opinion, Beautycounter is a greenwasher.
Eco-Friendly Mama: Safe product recommendations with a focus on organic and Made in USA! 