Third party soap analysis determines Ava Anderson Non-Toxic dish soap is a complete FRAUD!

UPDATE 24 HRS LATER: In a HUGE coincidence, I received a copy of an internal memo sent to all Reps that they brought production for the dish soap & 20some other items in-house the very day I published this (I published at 11pm CST on 1/22, it does show a date of 1/23, due to WordPress being in a different time zone I assume). So NOW there is a brand new dish soap label as well as many others. That created quite a bit of confusion yesterday. REGARDLESS of their new dish soap, PLEASE read what they’ve been selling hundreds of thousands of bottles of to people thinking it was an ORGANIC  product.

REPORT: For those who like to skip right to it, here’s the report WHICH CONCLUDES: THE DISH SOAP CONTAINS 73% WATER & NONE OF THE ORGANIC PLANT-BASED OILS THE LABEL CLAIMS: AvaDishSoapREPORT

Kevin Dunn, who authored the report goes by the nickname “Dr. McSoapy”, if there’s anybody that knows their soap, it’s this man. You can check out his extensive list of credentials here: http://www.hsc.edu/Academics/Academic-Majors/Chemistry/Professors/Kevin-Dunn.html

For those who like to start from the beginning: This dish soap has been plaguing me for 3, yes THREE, years now. Here’s a brief history: originally I had Ava Anderson Non-Toxic (AANT) on my ‘approved’ list. I read several labels & liked the ingredient lists. When an Ava Rep contacted me to see if I’d like to do a review on some products I said sure, ingredients can look good, but does the product work? Once I received several items I noticed Geogard Ultra in the middle of several ingredient lists. Upon further research I learned that was a combination of sodium benzoate & gluconolactone. None of the lines on my ‘approved’ list contained sodium benzoate so I moved  AANT to my So-So list at that time. Issue #2: the dish soap worked way better than other natural ingredient based soaps I’d tried. A safe, effective dish soap has been/is one of the most FAQ I get, and believe me, I’ve read labels for them all. Wow I thought, this ingredient label is great AND it works so well. But then it hit me: it really doesn’t add up. What makes the suds? So I asked the consultant who sent me the products, you can see our thread here:

dishsoapquestion

restsoapq

 

 

Then when she didn’t get back to me after a couple more weeks I asked Kim, Ava’s Mom, directly which you can read here:

measkkim

 

Her response was it’s the organic kelp serum that  makes it bubble. We went back & forth several times on other matters (me moving them to my So-So list), and she said this about misinformation that had been given to me from one of the Ava customer service reps (wow am I glad I don’t erase emails):

Untitled

SO WHICH IS IT: did the owner of this company know “where everything is from, how it is made and from what materials”, or did she just find out that their products contained unknown synthetic fragrance oils, emulsifiers, and about the dish soap in the last couple of weeks? Which is the lie?

The report is quite scientific & I’m still working to fully understand what it means. Here are the easy to understand parts:

1st, what they claim is in it:

ingredients

kevincomment1

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dishsoap

 

Reasons I’m beyond irate about all of this:

1: Their motto is: It’s all about the ingredients. And I agree, yes it IS! This misrepresentation of their product is beyond comprehension to me.

2: This creates a very uneven playing field for those using TRULY natural & organic ingredients. Why doesn’t brand X work as good as Ava’s? Because they’re totally lying about what’s in it is why WHILE charging the same or more for this product that is NOT what it says it is at ALL! This dish soap is 73% water.

3: They were/are making a HUGE profit on the mark-up for the cheap product they were putting in a bottle & slapping their label on. HUGE. This independently wealthy family lined their pocketbooks immensely over the last 7 years on the backs of very hard-working Americans (they boast 14,000 reps currently) some of whom quit their day jobs to sell this product they got duped into believing in. The company sponsors trips to Disneyland, Mexico, etc. for top-sellers annually. People made real money selling these fraudulent products to their friends, family & neighbors.

4: It is EXTREMELY dangerous to have off-label ingredients. Those who choose organic products don’t do so on a whim. We’re major label-readers, many of us for serious reasons: our kids have life-threatening allergies, our Husband is in remission from melanoma, we’ve just beat breast cancer, the list goes on. It is super frightening & absolutely appalling that a company can get away with slapping their label on a product which is completely, absolutely a fabrication & misrepresentation of what’s inside. There’s absolutely no forgiveness for this.

5: I’ve been stone-walled by this company, they flat out refuse to answer any questions I send them, which have been very valid questions such as: how is it possible your lotions do not contain an emulsifier? What’s the Ph of the dish soap? And other similar types of questions regarding things I felt did not add up. Their response: We won’t be answering any questions from you. How is that transparent?!

6: They boast $20,000,000 of revenue in 2014, yet they had no money for quality control? Even if they were completely clueless to the secret ingredients, THE BUCK STOPS WITH THEM. They bought this product & put their label on it, they need to be held accountable. Also, if they truly were in the dark, the 1st thing they’d be doing is suing the manufacturer. If this manufacturer truly is some evil company duping people into buying their non-organic product while leading them to believe it is, they NEED TO BE PUT OUT OF BUSINESS IMMEDIATELY. There aren’t a ton of these manufacturers in the US, a lot of the stuff comes from the same place then the 3rd party slaps their label on it. SOMEONE needs to be held accountable, will it be the manufacturer, or AANT?

7: I know some will say: Oh, it’s OK, they’re moving to in-house production now, no biggie… If anyone thinks it’s OK for a multi-million dollar company to lie to you for 1/2 a decade, then I really have no response. It’s not OK with me, it should not be acceptable for any company, no matter what they do or make, to get away with this!

MY QUESTION NOW, as they are bringing product in-house:

–Are they reformulating every product to match what the label says, or starting from scratch with brand new recipes making this a whole new line? That’s the only way even remotely possible that they’d ever get USDA certified organic.

I believe not a single product they’ve sold can be trusted to be accurately labeled. Several people have reported recent inconsistencies, such as this:

Eye cream change??

eyecream  commet

UPDATE a few hours after publishing this. Indeed, there was a stop-sell on the eye cream at the same time as the AvaScent line that now we know had synthetic fragrance oils & I’d bet everything I have it was reformulated to remove the synthetic fragrances they KNEW where in there (in my opinion):

eyecreamreform

IT JUST KEEPS GOING ON: Another email question asking me what could make the kids wash bubble, with a photo of the label on the bottle. Nothing in there adds up. Check online, the label has been updated to include potassium cocoate. So what, it just was suddenly added or it was in there all along & left off the label? The latter.

And this is on the heels of them announcing there were unlabeled emulsifiers in several products, as well as synthetic fragrance oils instead of organic essential oils used in their scent & Men’s line in just the past couple of weeks. You can read about that here: https://ecofriendlymamausa.com/2016/01/12/ava-anderson-moving-to-my-greenwashers-list/

 

This was forwarded to me from a very irate ex-rep yesterday. Customer service says they had no clue:

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Not only do I have the screen shot above of me asking Kim directly about the dish soap nearly 3 years ago, but I also have this, her commenting on my Fb page when I posted a thread with the bubble bath photo asking how it could make that many bubbles with the ingredients listed. Her name is grayed out because she is blocked from my page so only I as admin can see her comment:

 

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Also, I never had proof of the zinc oxide  issue until NOW. For those unaware, many claimed that they strongly felt there was zinc oxide in the diaper cream, but it wasn’t on the label. One day the company came out  & announced that indeed, the manufacturer had left it off after all. This was pre-screen shot era for me, and I wasn’t into documenting everything at the time. I’ve brought this issue up several times and been told it never happened, and I didn’t have proof until I found this. Kim Anderson also says that they test the products:  kimzinc

I’ve taken a great deal of time out of my own life to gather up all this info, and some money to fund these tests myself because it matters to me THAT MUCH! It’s been years in the making obviously. Believe me, I’m one of the nicest, drama-loathing, negativity-loathing, Mamas you’ll ever meet, it’s the truth. But the facts I’ve shared with you above are absolutely unfathomable to me & there’s no way I’d give any company, ANY company a pass knowing all this. The CA Baby scandal from a couple years ago involved something that seems so, so minor compared to this AANT scandal: CA Baby reformulated by adding sodium benzoate to the product. Several Moms started complaining of rashes & inquired if anything had changed & CA Baby said no. Then finally they did fess up to the sodium benzoate addition (it was on the label folks, read it), and it was a major deal online. Angry Moms flooded their Fb page, CA Baby deleted all comments which really ticks people off. And still, years later people remember that & don’t trust CA Baby.  In my  book, this scandal is much, much worse than what happened there.

I’ve had 2 conference calls with attorneys in the past few days regarding this issue. All have agreed, the situation is appalling & they’ve been super encouraging that there is potential for a case here. AANT NEEDS to be held accountable for their wrong-doing! What I need from YOU: share this post any & everywhere that may be appropriate. The best bet is to send it to the inbox of your favorite natural Mama bloggers, or leave it on their wall with a nice note about how you’re sharing to help spread the word about this terrible fraud. The more people that share & bring awareness on this issue the better. If you’ve ever asked me for advice or used any of my many resources, sharing this for me is the only favor I ask of you. This SHOULD go viral, it deserves to, I need YOUR help making that happen. If you’re brand new to my site, I still hope you’ll do the right thing & share this with your personal page & any other pages you can.

My email: ecofriendlymamausa@gmail.com

I consider this part 3 of a series, I wrote about how they violated USDA certified organic policy here, part 1: https://ecofriendlymamausa.com/2015/12/15/ava-anderson-their-not-so-certified-organic-eos/

Part 2 is the synthetic fragrance oils & missing emulsifiers: https://ecofriendlymamausa.com/2016/01/12/ava-anderson-moving-to-my-greenwashers-list/

This is part 3, and guess what, part 4 will be coming very soon, I should have lab results on 4 more products (totally different test that this) in the next week (although I’ve learned when they say a week, it could be a month, but soon). So, stay tuned for more adventures in Greenwashing….

Again, the link to the full report: AvaDishSoapREPORT

The great news, there are many companies out there making great, safe products, here’s my ‘approved’ list: https://ecofriendlymamausa.com/product-reviews/safe-products/

Ava Anderson Non-Toxic is moving to my GREENWASHERS LIST

All opinions expressed below are my own. I’d like to start off reminding the readers of this company’s motto: it’s all about the ingredients…

I would like to start off by sharing this screen shot from the owner of the company almost 3 years ago now. I’d like to know which is the lie: her comment below or the company’s recent claim that they were clueless about the missing ingredients (she was responding to misinformation given to me from Ava customer service in the below shot):

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Wow, just today, 2 things I’ve been alleging for ~ 2 years & have been called all sorts of less than nice names over have finally come to light. I believe the truth always comes out, it’s just a matter of time, and that time has FINALLY come. If you’d like to get caught up on some of the things I’ve written in the past, this is a good start. This is an updated version so the date reflects April of this year, but it was just updated with the essential oil info at that time (which the USDA just concluded they were in violation of via their labeling), the rest was ~2 years old: https://ecofriendlymamausa.com/2015/04/21/why-ava-anderson-remains-on-my-so-so-list-2/

Just a week ago, I wrote AANT with a list of questions, one of them was how the lotions did not contain an emulsifier. In fact, if you see this screen shot from 10/16/2013, you’ll see I’ve been asking this question for over 2 years now. This is me asking about the lack of emulsifiers, I was told she’d get back to me, but of course she never did: kiminbox

Finally, they’ve admitted it, here’s the link with the text following: http://us11.campaign-archive2.com/?u=02c2be413ffa7159b57d0d3a3&id=464cd2df56&e=4c7d1ecc81.

Dear Leaders – As we are moving production in-house, and begin the work one by one to improve and perfect products, we have noticed a label omission on several. Upon questioning our contract manufacturer, they realized that they inadvertently omitted an ingredient from the ingredient list. They are embarrassed and have issued the attached apology. The ingredient is an emulsifier that is already listed in our ingredient glossary as Cetearyl Olivate, Sorbitan Olivate. It is a natural olive oil based emulsifier that “holds” the product together and prevents ingredient separation. The ingredient is non-harmful and non-irritating.
To clarify, this is not a formulation change, but adding an ingredient to the label that is currently in the product.
We have an information note going in every order shipping with these products tomorrow, and are rushing patch labels that will be adhered next week. Will update when that occurs. This omission affects –
Hand & body lotion
Moisturizer
Kids wash
Kids lotion
Body butter
Dream cream
Diaper cream
Please add my apology to theirs.

 

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STILL (a week later) they’ve made no mention publicly about the emulsifiers, they literally updated the labels overnight. Here’s a before/after with only a couple weeks gap:

kidslotion

lotion1.18

On to issue #2 of just TODAY which is a MAJOR, MAJOR ISSUE:

Here is an email from the Ava Anderson company that INDEED, FRAGANCE  OILS WERE BEING USED (not organic essential oils as the label claimed & any certified aromatherapist or someone with a sensitive nose could’ve told you) in the AvaScent & AvaMen’s line. Fragrance gets an 8 from EWG’s database, with 10 being the worst, you can read some of the concerns here: http://www.ewg.org/skindeep/ingredient/702512/FRAGRANCE/. Yes, they will send you a replacement, that’s their idea of accountability for the products they’ve been selling I guess?! It seems to me that any company that has multiple people raising a question about an aspect of their products would look into it. ANY certified aromatherapist can smell synthetic scents a mile away, yet all this was ignored while the company let people keep paying top dollar for their “organic” products that were really synthetic. The organic crowd contains the most stringent label-readers I know, and the fact that they were duped for years & now this company can come out & say “oh, we just learned of this” does not sit right with me whatsoever. Here’s the email:  http://us11.campaign-archive2.com/?u=02c2be413ffa7159b57d0d3a3&id=429366d9d2&e=5795137628

Again, if you read this post, and the many comments, you’ll see this is just one of several points of concern I have with this company. This is just ONE area of concern. Maybe I’m wrong on the other areas, MAYBE NOT?? And I KNOW I wasn’t the only one asking & alleging that this was the case. Here’s one comment from my the post that follows that has always stuck with me:

TruelyNatural
Jun 07, 2015 @ 13:31:54

“I used to be an Ava Anderson rep. I immediately questioned their labeling, as they eluded to the fact that their FRAGRANCE oils are ESSENTIAL oils. Absolutely untrue. When I questioned, I was assured the labeling would be changed. It wasn’t. I do like the products, but the integrity is not there.”

https://ecofriendlymamausa.com/2015/04/21/why-ava-anderson-remains-on-my-so-so-list-2/

I will also add, a list of questions I sent in earlier this week got this response: “At this time, we are politely declining to answer due to things that have been written about us in the past.” There are NUMEROUS products that DO NOT ADD UP. I had a very valid list of questions I politely asked them to address, and they refuse. That is incredibly, incredibly frustrating! One of those was about emulisifiers which has finally been addressed with an Oopps, forgot to put it on the label… It’s my opinion that every, single product likely contains synthetic fragrances as well as other ingredients not on the label. Here’s a comment from Ava herself: ” “Fragrance” is at the top of my “no-no” list. If a manufacturer isn’t willing to list ALL of a product’s ingredients on its label, that’s a deal breaker for me. I hope it is for you, too.” ~Ava http://www.huffingtonpost.com/maria-rodale/five-mustknows-on-the-dan_b_4737654.html

 

One thing that really strikes me is this company got approved by the Feingold Association, a group dedicated to food & other allergies, and many who follow the Feingold stamp of approval have children with LIFE THREATENING allergies. So if there was ever a group of vigilant label-readers, it’s that group. So while many will blow this off & say oh well, an ingredient or 2 left off the label, synthetic fragrances instead of organic essential oils, what’s the big deal? It’s a HUGE deal for many families, it really is!

 

I’ve already heard from some Ava reps who will stand by this company no matter what. And that’s fine by me. If you feel fine supporting a company with your hard earned income & want to share this company with your friends/family, so be it, I will not lose sleep over it I promise you. I am absolutely appalled that it has taken this long for them to confess & that they are simply blaming the factory who forgot to label the products right. In my book, the buck stops with them, the Ava Anderson Company. Especially when these issues have been raised & ignored, they cannot plead ignorance.

 

Will you see any mention of  this on their Facebook page? No, they closely monitor & control each & every comment you see. This is from a Rep: “It’s weird, they used to have really open forums for consultants and now they are extremely filtered. In the sense that if anyone wants to comment it has to be approved, but anything considered remotely negative won’t get approved and one of the leaders will reach out privately. Specifically when I asked about ingredients or issues with products they just denied them from being posted and told me something along the lines of “we don’t want to confuse the new consultants so it’s better to just reach out privately”

I wanted to share a couple of messages that have come in so far on this topic, that I think are right on, in my opinion: ” I feel they are being blatantly negligent about it to cut corners. They are like every other “natural” company trying to get in on the trend of organic w/o actually caring about product integrity, just their bottom line.” And this: “Hey Jess. I am embarrassed to say that I used to be in the AANT cult….but thankfully I came across your page some time ago and you made me question this company as well and I haven’t represented them since ….THANK GOD!!! Thank you for all you do in educating consumers. You opened my eyes to this company!! And you were exactly right in your concerns! I don’t see how they can recover from this. Between them deleting and now monitoring Facebook posts and always has a fancy song and dance to every negative question!!! And now THIS!?!? If they think it’s no biggie then they really have been brainwashed. CRAZY how anyone who is so passionate about being non toxic and full transparency can overlook these mistakes over and over! Shortly after I quit the whole diaper cream incident came about where they were like ‘ooooops….we didn’t know they used zinc in it!’. And this one is quite possibly the best analogy I’ve ever read: “People’s love for AANT makes me feel of those in an abusive relationship yet keep going back #loveisblind #truthisfreeing Thank you, Jess for truth!”

IF THAT’S NOT BAD ENOUGH, you’ll be shocked & appalled by this: https://ecofriendlymamausa.com/2016/01/23/third-party-soap-analysis-determines-ava-anderson-dish-soap-a-complete-fraud/

 

How to color your hair the organic way!

(originally shared in 2016, I now do this every 4-6 weeks and absolutely love it every time!)

The topic of the safest way to cover grays or just change up your normal hair color comes up quite a bit! Henna & indigo are a great, safe, USDA certified organic option that are super affordable! It’s $10/pack via Poofy Organics (my affiliate link: https://ecofriendlyusa.poofyorganics.com/). So for $20 total I was able to do my hair 3 times! I had plenty extra each time so could’ve done 4 times had I not made too much, but it’s best to err on the side of caution when mixing the stuff up. Once you do it that 1st time, your confidence will be boosted & you’ll realize how easy it is & how great the results are!

What you need to know:

You can do just henna, but you’ll definitely end up on the red spectrum. How red depends on your current hair color & how long you leave it on. Don’t do just indigo, you’ll end up on the green spectrum. A combo of both henna/indigo will land you somewhere on the brown/black spectrum depending on where you’re starting from & how long you leave it on!

I’ve done this 3 times now. My hair was very, very short the 1st time, it’s now shoulder-length. It is very thick. For super short hair, you can get away with 1/4 a pack. Otherwise I’d go with 1/3 a pack for medium hair. For waist length hair, a 1/2 pack of each should still be plenty. Worst case, for longest, fullest head of hair I can imagine, maybe a full pack of each. So again, $2o tops!

The henna needs to sit ~8 hrs after getting mixed with something acidic: orange or lemon juice. You can squeeze it yourself, or just pour some OJ in it, enough to make it a yogurt-like consistency. Cover it with a lid or plastic wrap & let it sit on your counter top overnight.

Add the indigo 15 minutes before your ready. I use equal amounts, which I would suggest for your 1st time. After you’ve boosted your confidence that the results are not going to be radical you can play around with it a bit by adding a little more or less henna/indigo ratio. Add enough water to make it into a smooth, spreadable paste. The indigo has a smell that resembles peas. I add in several drops of orange and/or lavender essential oils to help with the smell.

Wear gloves & start applying in sections. I had my Hubby help me the 1st time, but have done the other 2 times on my own. I do sections then kind of massage it in real good, especially focusing on the areas where the grays frequent. Cover with plastic wrap (I had to buy some just for this as I don’t normally keep it around). Wipe off any excess from  your ears, forehead, neck.

Let sit at least 2.5 hours. The 1st time this was all I did, as again, you’re worried it’s going to be some drastic outcome. Each time I’ve let it sit longer. I’ve read of people letting it sit over night even! The last time I let it sit 6 hrs & I just LOVE how it turned out! For my already brown base color the henna/indigo mix results in a chocolately/copperish with red highlights. You’ll see some photos below.

And that’s it. Wash, wash, wash. And then wash again until your water is absolutely clear. It takes up to 3 days for it to settle on its final color, it does continue to darken over that time, pretty cool, huh?!

**IMPORTANT ADVICE TO NOTE, this comment was sent to me: As a hairstylist, we recommend no hair dye for at least 3 months before using henna and vice versa.

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Below are my photos: My natural hair, never dyed (well, a few purple, pink toxic dye jobs in high school). As more & more grays come in (I’m 36) the brown becomes duller. Not the best lighting, but I was ready for some gray coverage.

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After 24 hrs, a nice coppery, chestnutty red/brown, with grays covered!

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Results after the 3 day wait, out in the natural light, I LOVE it!

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More recent pics of mine (2017):

More indigo than henna below:OLYMPUS DIGITAL CAMERA

So many great highlights, it’s very rich & complex ♥

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More indigo than henna below (11/2016):

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From Kristin: 10/18/17: Here are my first-time henna/indigo dye results! My medium brown hair was very dull and brassy, especially the ends. I used 1/2 henna and 1/2 indigo and pretty much followed Jessica Brandt’s instructions exactly, except I only left it in my hair for about 1.5 hours, this was my first time using it, so I wanted to see how my hair reacted and didn’t want anything too drastic. It was actually not as messy as I was expecting, the mix was pretty thick which minimized the mess, but I might thin it out just a bit more next time so it applies easier. Next time I’ll try leaving it in for 3-4 hours to get a bit darker. Overall soooo happy with the results, my hair is much richer in color and it’s the exact subtle boost I was hoping for this time around. With tax and shipping this came out to about $25 and I should get 3 uses out of it! I’m so grateful there is a safe affordable dye out there!

Kristin before:

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Kristin after:22519646_10103082883813222_2196468205354005532_n

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Susie’s 1st henna/indigo job!

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After 3 days, here’s the final result. I think you’ll agree it looks fabulous! She did get a haircut also!

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____________________________________________________________________________________________From Jodi:

Time for hair change, again! I spent TONS of time online analyzing others’ results and pictures when I first decided to venture into henna & indigo, so I want to put my pictures out there again for other people to see in hopes of helping someone! Same process as last time, except that this time I used 2/3 indigo & 1/3 henna, for a total of 100g. This was more than enough for my hair (last time, I used 66g total but my hair was a little shorter.)  She let it sit ~6.5 hrs.

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24 hrs later!

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From Nikki:

Showing the difference with henna and indigo… just a slight change and definitely nothing to be afraid of… first is just henna, second is 1:1 ratio and third is 2:1 indigo:henna ratio. Natural color before henna was light brown with dirty blond highlights (pic on the left)

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Jolene, my co-admin’s results using Poofy’s henna & indigo:

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Below are her results with just henna:

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From Anne: I just have to share my henna/indigo discovery. I have always followed Jess’s directions to a T but it’s always too red/orange for me, even with 2/3 indigo and 1/3 henna. I wasn’t going to quit, but I am always wishing I could get my beautiful dark brown hair back. I did some googling last night and realized you MUST mix the indigo separately and let it sit for 20 minutes. I’d always been dumping it into the henna mixture after it sat overnight, 15 mins before coloring. You won’t develop the indigo that way and therefore, your hair will be too reddish. I also read, no lemon or yogurt should be used. I just used warm water and added a teaspoon of apple cider vinegar. I also just rinsed it, will not wash for 2 days. I couldn’t be more in love with my beautiful brunette hair that I’ve been longing for. Mind you, I also cover hair that is completely gray. My roots are nice and dark and not red!! It should darken up more in the next few days too. Just thought I’d share as it’s been a topic of discussion on here quite often.  I meant to do 4 hrs but I couldn’t put my book down so it ended up being 5. I did 3 tbsp henna and 6 indigo and it was the perfect amount. The key is letting the indigo develop its color, just like the henna. I hadn’t been doing that!

(note from Jess, I think this is definitely worth trying if you have more grays to begin with. Mixing them together works fine for me. I LOVE that Anne didn’t give up, did some more research, and found a perfect combo and process to get the desired color she was going for!)

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CASSIA:

Many thanks to Lisa for these pics, and the following info:

Crown before and after
Side before and after

I love it!  For me it’s more like my original color before I all the white! Instructions, sent in from Lisa as well.  Credit to ktani at the longhaircommunityforum.com and on her blog, ktanihairsense.blogspot.com.  This information is condensed from sifting through pages and pages of mostly her experience and research.

Cassia hair treatment for golden color temporary dye and strengthening.  Cassia is not a permanent dye like henna and will not stain skin (it may stain towels).  Cassia golden tone lasts 3-4 weeks.  Repeated use may set the color more.  Works best on blind and light brown hair.  May work for white hair.  May add golden sheen to dark hair. For long hair use these amounts.  Can freeze leftovers for future use.

Heat about 350mL distilled water to warm temp
Remove from heat
Add the warm water to 100 grams cassia obovata (pure) and mix to remove most lumps.  Use enough water to achieve a runny thick pancake batter consistency like mud.
(can also adjust portions of each proportionately also depending on how much you need). (Can freeze leftover)
Let sit covered for 2-4 hours for dye release or overnight
(Your hair should be free of product residue/product oils/conditioner product as best you can first.) Get your hair damp.
Put it in squeeze bottle like from Sally’s.
Squirt and use hands as needed to apply on DAMP sectioned hair.  Or skip the squirt bottle and just use hands.  This will be very messy but the best method is to section and clip hair first then unclip one, apply goopy mud, and reclip.  Repeat until finished.  Soaking each section of hair with the mud.  Apply around edges and scalp.  Get it all goopy and soaked in mud.  It’s like green wet mud and smells like hay.  It won’t stain skin unless it’s not pure (Poofy’s is pure).  Make sure it’s applied all over and squished around.  While you’re doing this you will be wondering if your hair will be green!
Apply cap and keep on for 2-4 hours or overnight.  It will ooze out so if overnight put a towel over your pillow.
Best way to remove is a mermaid soak! (Fill bathtub with water and get in the tub…lay head back with hair under water and work it all out.  Drain and repeat if necessary.)
Hair will probably feel soft once it’s all out.  It will be gritty before that.  Can shampoo and condition and recondition if it feels dry and can do oil treatment if needed.  Cassia opens or fluffs the cuticle which may make it seem like your hair is dry but this is temporary. Your hair will feel thicker.  With cassia, you may need to moisturize your hair afterward otherwise your hair may feel a little hard at first until you get enough moisture back in it.  It is strengthening, but not necessarily moisturizing. Once you get it moisturized again, it’s better than it was to start out with.  But don’t be alarmed if you’re rinsing and thinking “Hmm a little rough…”
Effect: May golden yellow dye light hair and may give a golden sheen to darker hair or just strengthening.   Lasts up to 4 weeks.  Not permanent color like henna but effect builds.  It may take a couple repeated treatments and then about 1x/month maintenance.  It will strengthen hair.
“Cassia obovata will make damaged hair silky, thick, lustrous, and helps keep your scalp healthy, just as henna does. This has a golden yellow dye molecule.”

Do not mix with an acid (orange juice, tomato juice) regardless of what other websites say.  Acids can be drying to your hair.  Don’t get fancy and try to mix it with yogurt or tea or anything else.  You want your hair to be able to access the cassia without interference.  Try the basic recipe first.
Recommend strand test first.  And skin test first for any reaction.

 

 

Here is my affiliate link to Poofy’s henna: https://ecofriendlyusa.poofyorganics.com/products/1390-rajasthani-indian-henna-powder-organic.aspx

And the indigo: https://ecofriendlyusa.poofyorganics.com/products/1232-indigo-for-hair-powder-organic.aspx

I hope you’ll give it a try & share your experience with me!