Ava Anderson Non-Toxic is moving to my GREENWASHERS LIST

All opinions expressed below are my own. I’d like to start off reminding the readers of this company’s motto: it’s all about the ingredients…

I would like to start off by sharing this screen shot from the owner of the company almost 3 years ago now. I’d like to know which is the lie: her comment below or the company’s recent claim that they were clueless about the missing ingredients (she was responding to misinformation given to me from Ava customer service in the below shot):


Wow, just today, 2 things I’ve been alleging for ~ 2 years & have been called all sorts of less than nice names over have finally come to light. I believe the truth always comes out, it’s just a matter of time, and that time has FINALLY come. If you’d like to get caught up on some of the things I’ve written in the past, this is a good start. This is an updated version so the date reflects April of this year, but it was just updated with the essential oil info at that time (which the USDA just concluded they were in violation of via their labeling), the rest was ~2 years old: https://ecofriendlymamausa.com/2015/04/21/why-ava-anderson-remains-on-my-so-so-list-2/

Just a week ago, I wrote AANT with a list of questions, one of them was how the lotions did not contain an emulsifier. In fact, if you see this screen shot from 10/16/2013, you’ll see I’ve been asking this question for over 2 years now. This is me asking about the lack of emulsifiers, I was told she’d get back to me, but of course she never did: kiminbox

Finally, they’ve admitted it, here’s the link with the text following: http://us11.campaign-archive2.com/?u=02c2be413ffa7159b57d0d3a3&id=464cd2df56&e=4c7d1ecc81.

Dear Leaders – As we are moving production in-house, and begin the work one by one to improve and perfect products, we have noticed a label omission on several. Upon questioning our contract manufacturer, they realized that they inadvertently omitted an ingredient from the ingredient list. They are embarrassed and have issued the attached apology. The ingredient is an emulsifier that is already listed in our ingredient glossary as Cetearyl Olivate, Sorbitan Olivate. It is a natural olive oil based emulsifier that “holds” the product together and prevents ingredient separation. The ingredient is non-harmful and non-irritating.
To clarify, this is not a formulation change, but adding an ingredient to the label that is currently in the product.
We have an information note going in every order shipping with these products tomorrow, and are rushing patch labels that will be adhered next week. Will update when that occurs. This omission affects –
Hand & body lotion
Kids wash
Kids lotion
Body butter
Dream cream
Diaper cream
Please add my apology to theirs.



STILL (a week later) they’ve made no mention publicly about the emulsifiers, they literally updated the labels overnight. Here’s a before/after with only a couple weeks gap:



On to issue #2 of just TODAY which is a MAJOR, MAJOR ISSUE:

Here is an email from the Ava Anderson company that INDEED, FRAGANCE  OILS WERE BEING USED (not organic essential oils as the label claimed & any certified aromatherapist or someone with a sensitive nose could’ve told you) in the AvaScent & AvaMen’s line. Fragrance gets an 8 from EWG’s database, with 10 being the worst, you can read some of the concerns here: http://www.ewg.org/skindeep/ingredient/702512/FRAGRANCE/. Yes, they will send you a replacement, that’s their idea of accountability for the products they’ve been selling I guess?! It seems to me that any company that has multiple people raising a question about an aspect of their products would look into it. ANY certified aromatherapist can smell synthetic scents a mile away, yet all this was ignored while the company let people keep paying top dollar for their “organic” products that were really synthetic. The organic crowd contains the most stringent label-readers I know, and the fact that they were duped for years & now this company can come out & say “oh, we just learned of this” does not sit right with me whatsoever. Here’s the email:  http://us11.campaign-archive2.com/?u=02c2be413ffa7159b57d0d3a3&id=429366d9d2&e=5795137628

Again, if you read this post, and the many comments, you’ll see this is just one of several points of concern I have with this company. This is just ONE area of concern. Maybe I’m wrong on the other areas, MAYBE NOT?? And I KNOW I wasn’t the only one asking & alleging that this was the case. Here’s one comment from my the post that follows that has always stuck with me:

Jun 07, 2015 @ 13:31:54

“I used to be an Ava Anderson rep. I immediately questioned their labeling, as they eluded to the fact that their FRAGRANCE oils are ESSENTIAL oils. Absolutely untrue. When I questioned, I was assured the labeling would be changed. It wasn’t. I do like the products, but the integrity is not there.”


I will also add, a list of questions I sent in earlier this week got this response: “At this time, we are politely declining to answer due to things that have been written about us in the past.” There are NUMEROUS products that DO NOT ADD UP. I had a very valid list of questions I politely asked them to address, and they refuse. That is incredibly, incredibly frustrating! One of those was about emulisifiers which has finally been addressed with an Oopps, forgot to put it on the label… It’s my opinion that every, single product likely contains synthetic fragrances as well as other ingredients not on the label. Here’s a comment from Ava herself: ” “Fragrance” is at the top of my “no-no” list. If a manufacturer isn’t willing to list ALL of a product’s ingredients on its label, that’s a deal breaker for me. I hope it is for you, too.” ~Ava http://www.huffingtonpost.com/maria-rodale/five-mustknows-on-the-dan_b_4737654.html


One thing that really strikes me is this company got approved by the Feingold Association, a group dedicated to food & other allergies, and many who follow the Feingold stamp of approval have children with LIFE THREATENING allergies. So if there was ever a group of vigilant label-readers, it’s that group. So while many will blow this off & say oh well, an ingredient or 2 left off the label, synthetic fragrances instead of organic essential oils, what’s the big deal? It’s a HUGE deal for many families, it really is!


I’ve already heard from some Ava reps who will stand by this company no matter what. And that’s fine by me. If you feel fine supporting a company with your hard earned income & want to share this company with your friends/family, so be it, I will not lose sleep over it I promise you. I am absolutely appalled that it has taken this long for them to confess & that they are simply blaming the factory who forgot to label the products right. In my book, the buck stops with them, the Ava Anderson Company. Especially when these issues have been raised & ignored, they cannot plead ignorance.


Will you see any mention of  this on their Facebook page? No, they closely monitor & control each & every comment you see. This is from a Rep: “It’s weird, they used to have really open forums for consultants and now they are extremely filtered. In the sense that if anyone wants to comment it has to be approved, but anything considered remotely negative won’t get approved and one of the leaders will reach out privately. Specifically when I asked about ingredients or issues with products they just denied them from being posted and told me something along the lines of “we don’t want to confuse the new consultants so it’s better to just reach out privately”

I wanted to share a couple of messages that have come in so far on this topic, that I think are right on, in my opinion: ” I feel they are being blatantly negligent about it to cut corners. They are like every other “natural” company trying to get in on the trend of organic w/o actually caring about product integrity, just their bottom line.” And this: “Hey Jess. I am embarrassed to say that I used to be in the AANT cult….but thankfully I came across your page some time ago and you made me question this company as well and I haven’t represented them since ….THANK GOD!!! Thank you for all you do in educating consumers. You opened my eyes to this company!! And you were exactly right in your concerns! I don’t see how they can recover from this. Between them deleting and now monitoring Facebook posts and always has a fancy song and dance to every negative question!!! And now THIS!?!? If they think it’s no biggie then they really have been brainwashed. CRAZY how anyone who is so passionate about being non toxic and full transparency can overlook these mistakes over and over! Shortly after I quit the whole diaper cream incident came about where they were like ‘ooooops….we didn’t know they used zinc in it!’. And this one is quite possibly the best analogy I’ve ever read: “People’s love for AANT makes me feel of those in an abusive relationship yet keep going back #loveisblind #truthisfreeing Thank you, Jess for truth!”

IF THAT’S NOT BAD ENOUGH, you’ll be shocked & appalled by this: https://ecofriendlymamausa.com/2016/01/23/third-party-soap-analysis-determines-ava-anderson-dish-soap-a-complete-fraud/


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