Third party soap analysis determines Ava Anderson Non-Toxic dish soap is a complete FRAUD!

UPDATE 24 HRS LATER: In a HUGE coincidence, I received a copy of an internal memo sent to all Reps that they brought production for the dish soap & 20some other items in-house the very day I published this (I published at 11pm CST on 1/22, it does show a date of 1/23, due to WordPress being in a different time zone I assume). So NOW there is a brand new dish soap label as well as many others. That created quite a bit of confusion yesterday. REGARDLESS of their new dish soap, PLEASE read what they’ve been selling hundreds of thousands of bottles of to people thinking it was an ORGANIC  product.


Kevin Dunn, who authored the report goes by the nickname “Dr. McSoapy”, if there’s anybody that knows their soap, it’s this man. You can check out his extensive list of credentials here:

For those who like to start from the beginning: This dish soap has been plaguing me for 3, yes THREE, years now. Here’s a brief history: originally I had Ava Anderson Non-Toxic (AANT) on my ‘approved’ list. I read several labels & liked the ingredient lists. When an Ava Rep contacted me to see if I’d like to do a review on some products I said sure, ingredients can look good, but does the product work? Once I received several items I noticed Geogard Ultra in the middle of several ingredient lists. Upon further research I learned that was a combination of sodium benzoate & gluconolactone. None of the lines on my ‘approved’ list contained sodium benzoate so I moved  AANT to my So-So list at that time. Issue #2: the dish soap worked way better than other natural ingredient based soaps I’d tried. A safe, effective dish soap has been/is one of the most FAQ I get, and believe me, I’ve read labels for them all. Wow I thought, this ingredient label is great AND it works so well. But then it hit me: it really doesn’t add up. What makes the suds? So I asked the consultant who sent me the products, you can see our thread here:





Then when she didn’t get back to me after a couple more weeks I asked Kim, Ava’s Mom, directly which you can read here:



Her response was it’s the organic kelp serum that  makes it bubble. We went back & forth several times on other matters (me moving them to my So-So list), and she said this about misinformation that had been given to me from one of the Ava customer service reps (wow am I glad I don’t erase emails):


SO WHICH IS IT: did the owner of this company know “where everything is from, how it is made and from what materials”, or did she just find out that their products contained unknown synthetic fragrance oils, emulsifiers, and about the dish soap in the last couple of weeks? Which is the lie?

The report is quite scientific & I’m still working to fully understand what it means. Here are the easy to understand parts:

1st, what they claim is in it:







Reasons I’m beyond irate about all of this:

1: Their motto is: It’s all about the ingredients. And I agree, yes it IS! This misrepresentation of their product is beyond comprehension to me.

2: This creates a very uneven playing field for those using TRULY natural & organic ingredients. Why doesn’t brand X work as good as Ava’s? Because they’re totally lying about what’s in it is why WHILE charging the same or more for this product that is NOT what it says it is at ALL! This dish soap is 73% water.

3: They were/are making a HUGE profit on the mark-up for the cheap product they were putting in a bottle & slapping their label on. HUGE. This independently wealthy family lined their pocketbooks immensely over the last 7 years on the backs of very hard-working Americans (they boast 14,000 reps currently) some of whom quit their day jobs to sell this product they got duped into believing in. The company sponsors trips to Disneyland, Mexico, etc. for top-sellers annually. People made real money selling these fraudulent products to their friends, family & neighbors.

4: It is EXTREMELY dangerous to have off-label ingredients. Those who choose organic products don’t do so on a whim. We’re major label-readers, many of us for serious reasons: our kids have life-threatening allergies, our Husband is in remission from melanoma, we’ve just beat breast cancer, the list goes on. It is super frightening & absolutely appalling that a company can get away with slapping their label on a product which is completely, absolutely a fabrication & misrepresentation of what’s inside. There’s absolutely no forgiveness for this.

5: I’ve been stone-walled by this company, they flat out refuse to answer any questions I send them, which have been very valid questions such as: how is it possible your lotions do not contain an emulsifier? What’s the Ph of the dish soap? And other similar types of questions regarding things I felt did not add up. Their response: We won’t be answering any questions from you. How is that transparent?!

6: They boast $20,000,000 of revenue in 2014, yet they had no money for quality control? Even if they were completely clueless to the secret ingredients, THE BUCK STOPS WITH THEM. They bought this product & put their label on it, they need to be held accountable. Also, if they truly were in the dark, the 1st thing they’d be doing is suing the manufacturer. If this manufacturer truly is some evil company duping people into buying their non-organic product while leading them to believe it is, they NEED TO BE PUT OUT OF BUSINESS IMMEDIATELY. There aren’t a ton of these manufacturers in the US, a lot of the stuff comes from the same place then the 3rd party slaps their label on it. SOMEONE needs to be held accountable, will it be the manufacturer, or AANT?

7: I know some will say: Oh, it’s OK, they’re moving to in-house production now, no biggie… If anyone thinks it’s OK for a multi-million dollar company to lie to you for 1/2 a decade, then I really have no response. It’s not OK with me, it should not be acceptable for any company, no matter what they do or make, to get away with this!

MY QUESTION NOW, as they are bringing product in-house:

–Are they reformulating every product to match what the label says, or starting from scratch with brand new recipes making this a whole new line? That’s the only way even remotely possible that they’d ever get USDA certified organic.

I believe not a single product they’ve sold can be trusted to be accurately labeled. Several people have reported recent inconsistencies, such as this:

Eye cream change??

eyecream  commet

UPDATE a few hours after publishing this. Indeed, there was a stop-sell on the eye cream at the same time as the AvaScent line that now we know had synthetic fragrance oils & I’d bet everything I have it was reformulated to remove the synthetic fragrances they KNEW where in there (in my opinion):


IT JUST KEEPS GOING ON: Another email question asking me what could make the kids wash bubble, with a photo of the label on the bottle. Nothing in there adds up. Check online, the label has been updated to include potassium cocoate. So what, it just was suddenly added or it was in there all along & left off the label? The latter.

And this is on the heels of them announcing there were unlabeled emulsifiers in several products, as well as synthetic fragrance oils instead of organic essential oils used in their scent & Men’s line in just the past couple of weeks. You can read about that here:


This was forwarded to me from a very irate ex-rep yesterday. Customer service says they had no clue:


Not only do I have the screen shot above of me asking Kim directly about the dish soap nearly 3 years ago, but I also have this, her commenting on my Fb page when I posted a thread with the bubble bath photo asking how it could make that many bubbles with the ingredients listed. Her name is grayed out because she is blocked from my page so only I as admin can see her comment:


kimnothingtoworry about.png

Also, I never had proof of the zinc oxide  issue until NOW. For those unaware, many claimed that they strongly felt there was zinc oxide in the diaper cream, but it wasn’t on the label. One day the company came out  & announced that indeed, the manufacturer had left it off after all. This was pre-screen shot era for me, and I wasn’t into documenting everything at the time. I’ve brought this issue up several times and been told it never happened, and I didn’t have proof until I found this. Kim Anderson also says that they test the products:  kimzinc

I’ve taken a great deal of time out of my own life to gather up all this info, and some money to fund these tests myself because it matters to me THAT MUCH! It’s been years in the making obviously. Believe me, I’m one of the nicest, drama-loathing, negativity-loathing, Mamas you’ll ever meet, it’s the truth. But the facts I’ve shared with you above are absolutely unfathomable to me & there’s no way I’d give any company, ANY company a pass knowing all this. The CA Baby scandal from a couple years ago involved something that seems so, so minor compared to this AANT scandal: CA Baby reformulated by adding sodium benzoate to the product. Several Moms started complaining of rashes & inquired if anything had changed & CA Baby said no. Then finally they did fess up to the sodium benzoate addition (it was on the label folks, read it), and it was a major deal online. Angry Moms flooded their Fb page, CA Baby deleted all comments which really ticks people off. And still, years later people remember that & don’t trust CA Baby.  In my  book, this scandal is much, much worse than what happened there.

I’ve had 2 conference calls with attorneys in the past few days regarding this issue. All have agreed, the situation is appalling & they’ve been super encouraging that there is potential for a case here. AANT NEEDS to be held accountable for their wrong-doing! What I need from YOU: share this post any & everywhere that may be appropriate. The best bet is to send it to the inbox of your favorite natural Mama bloggers, or leave it on their wall with a nice note about how you’re sharing to help spread the word about this terrible fraud. The more people that share & bring awareness on this issue the better. If you’ve ever asked me for advice or used any of my many resources, sharing this for me is the only favor I ask of you. This SHOULD go viral, it deserves to, I need YOUR help making that happen. If you’re brand new to my site, I still hope you’ll do the right thing & share this with your personal page & any other pages you can.

My email:

I consider this part 3 of a series, I wrote about how they violated USDA certified organic policy here, part 1:

Part 2 is the synthetic fragrance oils & missing emulsifiers:

This is part 3, and guess what, part 4 will be coming very soon, I should have lab results on 4 more products (totally different test that this) in the next week (although I’ve learned when they say a week, it could be a month, but soon). So, stay tuned for more adventures in Greenwashing….

Again, the link to the full report: AvaDishSoapREPORT

The great news, there are many companies out there making great, safe products, here’s my ‘approved’ list:

116 Comments (+add yours?)

  1. Abby
    Jan 23, 2016 @ 11:44:50

    Dr Bonners castile soap is pretty bubbly, in fact I add water to it and put it a foaming pump bottle. Also, AA was just aporoves by Feingold Association who thoroughly research everything , so i question this whole article. I am not affiliated with AVA Anderson at all.

    • ecofriendlymamausa
      Jan 23, 2016 @ 16:31:39

      Yes, I’ve already been in contact with the Feingold Assoc, and I think you’ll be disappointed in the response, as I am: “You are right about the Feingold Association being stringent, however the things we are very careful about might not necessarily be the same as those that concern you. You will see that our focus is on a group of additives and certain natural salicylates, but not on many of the cosmetic additives.”

      Their personal care standards are meaningless. Question this whole article all you want, I’ve done my due diligence to put the truth out there, you can take it or leave it. I have hard water, I use Dr. Bronner often, it does not make a sink full of bubbles straight from the bottle. A foaming hand pump is a different story, and not what Ava’s dish soap comes in.

      • Margalita
        Jan 25, 2016 @ 18:37:36

        Ava Anderson is folding.No more orders, no more Ava Anderson. I speak as a now as of today former rep.

    • ecofriendlymamausa
      Jan 28, 2016 @ 21:08:42

      Quality control would’ve caught that the dish soap was totally erroneous 3 years ago. It would’ve caught that the AvaScent & Men’s line had synthetic fragrance years earlier. It would’ve caught that there was an unlisted emulsifier in the lotion. Sorry, years to late, in my opinion.

      • Danielle
        Jan 29, 2016 @ 18:16:39

        This might have been considered a quality control catch if it was caught 3 yrs ago. Come to think of it, it was caught 3 yrs ago. By Jess! It was also reported directly to Kim 3 yrs ago By Jess! It just so happens it was completely ignored. By Kim.

        I work in contract manufacturing. If you think AA was completely clueless to those extra ingredients, you are naive about how the process works. Either the formula was created by AA, and rhe ingredients list was given to the manufacturing company, including the missing ingredients, because manufacturing companies do NOT add extra anything without billing for it on the invoice, OR the formula is NOT theirs and they purchased it premade and totally dropped the ball and failed their customer by not doing independent quality tests on received product. Either way, the responsibility for this lands squarely on the shoulders of AANT. They knew for 3 yrs there we’re problems. They ignored it. To put blame on anyone other than the owners and managers of the company is laughable and shows you need to get your head out of the sand and see what’s really going on.

  2. Carolyn G
    Jan 23, 2016 @ 12:40:36

    I had my doubts about the dish soap too. The ingredients listed just didn’t add up. Shame on them for selling a product that contains 73% water and some other chemical not listed!!!! And no oil?? It’s the first 3 ingredients listed!!!!

    Thank you for your investment into ensuring these companies own their mistakes. This is surely a few too many for them! Hopefully consumers will catch on and reps for them will stop spreading a good word backed by a dishonest company and sub-par, mislabeled products!

  3. goodfamiliesdo
    Jan 23, 2016 @ 13:47:01


  4. Lennie
    Jan 23, 2016 @ 13:52:47

    The ingredients listed on their website for the soap differ from what was listed in the report. Website says:
    Ingredients: water (purified), coco glucoside, potassium cocoate, saponaria officinalis (organic soapwort root) extract, yucca glauca root extract (organic yucca), simmondsia chinensis (organic jojoba) oil, hydroxyethyl cellulose, citrus limonum (organic lemon) essential oil, citrus sinensis (organic sweet orange) essential oil, citrus nobilis (organic mandarin) essential oil
    What am I missing?

    • ecofriendlymamausa
      Jan 23, 2016 @ 16:27:02

      They changed it in the middle of the night. I just added the before & after in my post, thanks for letting me know. Incredibly shady!!!

    • Sue
      Jan 23, 2016 @ 19:16:30

      The ingredient list there is also of questionable safety – a product that is mostly water plus botanical ingredients like soapwort root extract and yucca glauca root extract might grow bacteria UNLESS the extract was actually an ALCOHOL extract, and the alcohol is not being listed as an ingredient. I’d like to see the next test be some challenge testing of a few of Ava’s products to see if they are sufficiently preserved…I suspect they are not.

      • Danielle
        Jan 24, 2016 @ 03:11:43

        I suspect the same thing! This company specifically says they use essential oils as preservatives. The problem with that? Essential oils are NOT preservatives! They are anti oxidants. They also say they use radish root ferment. Radish root ferment is not an adequate broad spectrum preservative.

      • Sue
        Jan 24, 2016 @ 14:40:41

        @Jessica Colter the whole “the EU has banned 1,300 ingredients” is uses to create fear – most of the ingredients banned are not and never have been used in cosmetics, and they are not in use in cosmetics in the USA. Ava Anderson is using chemicals in her cosmetics which are KNOWN to have hazards when they are not formulated properly to be shelf stable with appropriate preservation. After YEARS on the market – they pull products claiming they had “no idea” they were actually synthetic fragrances and not actually essential oils. They knew…unless they are COMPLETELY ignorant – because the ingredients they list do not EXIST as essential oils. And what if the *EOs* they claim are used as preservatives are ALSO synthetic fragrances… the next test should be testing her products for contamination because looking at those ingredients – these are not safe products. Ava Anderson does not follow the laws that exist NOW… she violates FDA and USDA regulations, what makes you think she’ll follow any new laws? Beauty Counter was brought to you in part by one of the same women who helped Ava launch her business – all based on their false data and misleading scoring systam at “Skin Deep” – Mia Davis. I have no respect for anything she is a part of, that is for certain! Ingredients are not safe until proven hazardous any more than they are dangerous until proven safe. That is why people who WANT to enter the cosmetics industry should actually STUDY cosmetic chemistry. EVERY ingredient has risks and benefits.

  5. Trackback: Ava Anderson Non-Toxic dish soap is NOT SOAP! | Go Green!
  6. Sue
    Jan 23, 2016 @ 15:41:27

    Thank you for proving beyond the shadow of a doubt, this company and the owners – Ava and her mom Kim, misrepresent the actual ingredients in their products. From mislabeling ingredients on labels so they used to show up on the EWG “Skin Deep” database with a “ZERO” score to selling perfumes marketed as essential oils – but which contain ingredients that do not even EXIST *as* essential oils, but are well-known synthetic perfume ingredients; to these latest products exposed by whistleblowers… the secret reformulations, the complete lack of transparency, the illegal marketing as Certified Organic without 3rd party certification. The list goes on and on, thanks for exposing the latest example!

  7. Jenni
    Jan 24, 2016 @ 00:38:45

    I’m confused. I use the dish soap and barely any bubbles and the few there are disappear soon after I start washing. Not sure what you are referring too.

  8. Summer
    Jan 24, 2016 @ 08:21:39

    Thank you. ❤ I concur with all you have stated. You are on point. I appreciate you. They cannot get away with this. To think, there is an entire company full of women/men who believe the lies. To me, it is common sense once you start asking questions and are asked to delete your comments and ONLY call corporate. Corporate then tries to blow you off and make you think anything and everything they state is true without supporting evidence. They are hiding the truth. It's sad to think they can actually sleep at night.

  9. Jessica Colter
    Jan 24, 2016 @ 12:27:36

    Unacceptable!! As someone with severe contact dermatitis issues I trust very few product lines. BeautyCounter #1 and I’ve slowly started using Ava Anderson as BC has not moved into household products yet.
    The United States HAS to make some major changes in regards to legislation and laws governing food, beauty, body & household products!! I’m assuming you already know this info but The United States has not passed a federal law to regulate the ingredients used in personal care products since 1938!!!
    The EU has banned 1,300 ingredients… The United States??? 11. Yup, only ELEVEN!! Sheer madness considering we create thousands of new chemicals every year!
    Whew rant over! 😜
    Thank you SO much for your forewarning! I will NOT be buying any AA going forward.

  10. ecofriendlymamausa
    Jan 24, 2016 @ 16:17:47

    Darn, I can’t share photos in the comments, I took a screen shot of this email but here’s the copy/paste of it. THIS is why what happened is so wrong. This woman read every, single label. She did her due diligence, and she was tricked. It’s unforgivable: “I saw your wonderful posts about AANT. I have severe skin issues and allergies. I have been looking for good, non toxic, no Mi allergen cleaning products for years. Dish soap is always hard. A friend told me about AANT. I read through the ingredients on literally every Product and they looked good so I was sold. I bought in as a rep, got the whole kit and was ready to spend $50-$100/month stocking my whole house with this amazing stuff. Well I reacted pretty badly to multiplied products. It was baffling. Flaming skin rashes from the magic “dream cream” I had been told would solve all of my problems. My hands and face breaking out in red burning rashes for touching the face exfoliator. I read the ingredient list over and over. It can’t be these products. There was nothing in there that could be problematic. I spoke with my friend who agreed the products had nothing but good ingredients. I got frustrated at another dead end. Another line I bought into that made things worse not better. Eventually they launched their essential oils line and so many red flags went up. The lack of knowledge and pushing unsafe use. Being trained by those known in the industry to push sales over safety, just another mlm trying to make a buck on something it clearly didn’t understand. I officially “quit” as an AANT rep and never looked back. Once I started to see all of these reports of the missing ingredients on the labels things started to make so much more sense to me. I’m assuming (as I did when I reacted so badly) that things must be in here I wasn’t seeing. Others said no way, the ingredient list was solid and reliable. Thanks to you and those like you who have worked to get facts out I now know there was more than I could see on the labels. It’s so frustrating! I appreciate the time you’ve taken to dig through this mess. I make everything myself that I can now and use just a few very trusted and time tested brands. I will never again trust AANT.”


    Sent from my iPhone

    • Melissa
      Jan 26, 2016 @ 14:44:54

      I feel the same way. I signed up as a Rep. And dug to find other reviews. I didn’t have any bad reactions to things and I really did love the stuff but this couldn’t of unfolded as a better soap opera . Ha !!! No pun intended with the soapy situation !!!! We got email the other day about the company closing and renaming it’s self and as a parent Kim didn’t want to see Ava go thru more pain because of negative comments. As a parent you don’t use your child to make a company!!! I’m sure it was a gimme with going trends. Health and beauty are always within the top 3 earning industries. Some research and play on people’s emotions this industry is a money maker. How embarrassing as a company. Women fighting breast cancer were posted on their page and happy to find a company that cares. The Emmy goes to Kim !!! I really believed in the idea because I’m a parent and I want to see the world change. On a side note it’s women like this that make women not like women. I went to a national meeting and read the post and how many women had significant others that were skeptical and they had convince them. It’s a lot to ask of someone to go along with when your not being honest . Greed is an interesting beast and the things you will put others thru to make a buck. Now I’m sorry I believed in something that seemed to good to be true.

      • Sue
        Jan 27, 2016 @ 00:22:50

        I was very moved by your post. As a cancer patient myself, I know making lifestyle changed and making an effort to reduce our exposure to certain chemicals is often part of the journey to wellness…and Ava Anderson “the company” targeted this *at risk* population, making this fraud so much worse, in my opinion. I first reported Ava Anderson to the FDA back in 2011 when I experienced them encouraging their consultants to push their illegal hand sanitize to nurses in HOSPITAL, instead of the FDA approved hand sanitizes. The fact that they would care more about sales than the health and safety of patients in the hospital disgusted me. When they launched the perfume line I contacted the company and said, your perfumes are synthetic fragrance…your ingredients are colorful descriptions of scents but they are not essential oils. They claimed they were designed by a leading perfumer and HAD to be essential oils. Then they changed the labels to display what appear to be botanical names, designed to fool the public into thinking the ingredients are essential oils. Except many of the ingredients listed to NOT EXIST as essential oils. So the company deliberately covered this up…not claims they had no idea? They knew. They have always known.

    • Mirla
      Jan 27, 2016 @ 03:24:06

      I am so in shock with all this information… In my search for non-toxic products I found AANT… to this day I deeply want to believe the Anderson’s and think I will probably be buying the products under the new label… I mean, heck I didn’t know much about toxic ingredients before I joined AANT.. Where do I go from here? What are you all experts going to do, what other non-toxic options are out there? I am completely in the dark… Please shed some light 😞

  11. Trackback: Ava Anderson Non-Toxic is moving to my GREENWASHERS LIST | Eco-friendly baby/family products MADE in USA
  12. Sarah
    Jan 25, 2016 @ 18:24:44

    Did you hear AANT shut down business today?

  13. ecofriendlymamausa
    Jan 25, 2016 @ 21:50:24

    Yes, breaking news, they’re “rebranding” under a new name. How anyone can stand by them I have no clue.

    • Lynn
      Jan 26, 2016 @ 01:44:19

      Does this mean all of their products are probably mislabeled? I just had a party last night and am so confused. Should I tell everyone to cancel their order?

      • ecofriendlymamausa
        Jan 26, 2016 @ 05:05:46

        I would not trust a single product, and they are not filling any orders, they’re done until they open this brand new company… I’m sorry for your experience 😦

      • Linda
        Jan 26, 2016 @ 13:40:50

        Not all products were mislabeled. Ones that were made by a particular contracted manufacturer were mislabeled. Your consultant should have the updated ingredients list for all the products that are being made in house. Going forward they will only be selling those products that are made in house. The new owners are working towards bringing many more in house and since they are now able to produce products in house they are continuing to work at being usda organic seal.

      • Nichole
        Jan 27, 2016 @ 23:31:56

        Lynn, save your reputation. Those people placed their orders with you in good faith, don’t give them products you KNOW are not what they say they are. And, I found out today that whatever you sell from now until February 15th, when the new company takes over, is “as is” so if your customers don’t like it, they can’t send it back. I know this because I am a new AANT consultant, so Ive been asking a lot of questions, glad I did or I would have placed a $1000.00 order yesterday that would have come back to bite me in the butt !!

  14. Val
    Jan 25, 2016 @ 22:19:27

    This makes so much sense to me… I am in the medical profession with an undergraduate degree in Biomedical sciences, so I am cautious about most “all natural” or “toxin free” brands. I was, however, suckered into buying some AA Mascara because I have incredibly sensitive eyes. I could never use it! My eyes would end up bright red by the end of the day. Furthermore, I was concerned by the potential for the product to grow microbes after reading its ingredient list. Dont think I’ll be buying any of their rebranded things.

  15. Tammy
    Jan 26, 2016 @ 04:20:21

    Aren’t you the owner of Poofy Organics? Can people become IBO (Independent Business Owners) “guides” in your company?

  16. Susan
    Jan 26, 2016 @ 04:23:34

    Thank you for bringing this fraud to light. I hate being deceived and as a person who is a loyal customer to a line I adore, Beautycounter, I use it because I trust Gregg Renfrew. When she says she cares about the health of people and that she screens all the ingredients many times over this rings true to me. These false claims with AA is so sad. I would hate to ever find out a company that prides itself on non toxic products was keeping things from me. Beautycounter prides itself on “no secrets”. The consumer always has a right to know what is in their products. We have to educate ourselves these days but the lies of the industries are getting to be a bit much to swallow. It’s sickening that they don’t care about our health and the bottom line is more important.

    • Julie Lee
      Jan 26, 2016 @ 15:43:16

      All of you mentioning that you sell/use beauty counter haven’t read this person’s assessment of beauty counter. She doesn’t give your company glowing remarks either and doesn’t recommend them.

      • Sue
        Jan 27, 2016 @ 00:27:04

        In fact, one of the founders of Beauty Counter is one of the people responsible for Ava Anderson’s rise to fame, Mia Davis. It was because of her I first learned of Ava Anderson.

    • Melissa C.
      Jan 28, 2016 @ 15:27:19

      Susan, I know a few Beautycounter Consultants, too. One thing you may want to check on with Beautycounter, just like with AANT: are the labels really reflecting accurate ingredients? Are the products USDA Certified Organic? Is there any use of GMO ingredients? Having been an Arbonne Consultant in the past, I know Gregg Renfrew and others left Arbonne to start Beautycounter. Arbonne is not 100% transparent in their ingredients, as potential customers cannot even see what’s in the products without getting the info from a rep. And there are many ingredients I would not want to put on my skin. I’m sure Gregg wanted to make that change when she began Beautycounter…but do your homework, don’t believe everything you are being told by upper management. And ask if the labels are 100% accurate. Just my opinion.

  17. Katie
    Jan 26, 2016 @ 11:57:46

    Do you sell your own line?

  18. Alison
    Jan 26, 2016 @ 13:56:39

    Thanks for all of your hard work and documentation Eco Friendly Mama. I am a rep with Miessence (USDA and Australian certified organic skincare, bodycare and superfood nutritionals) and have also been monitoring some of the fraudulent claims happening with AA products. The Miessence founder who has been creating organic skincare since the 90’s took one look at several AANT products last year and immediately knew key ingredients had been left off the labels. Reps filed a complaint with the FDA for the omitted ingredients and also filed a complaint with USDA organic for Ava Anderson’s false organic claims on some of the marketing materials for the essential oils. Its unfortunate it took so long for the information to be released, but at least now there is no question as to what had been going on.

    My heart goes out to the AA reps who have invested their valuable time and energy into a company selling products that were not what they appeared to be. On the upside, it will be a valuable learning experience to help people seek out food grade certified organic products and MLMs (like Poofy and Miessence) which requires strict and regular batch testing, unannounced factory inspections and paper trails and certifications for every ingredient. You can rest assured you are getting what you pay for and have plenty of 3rd party verifications to prove it.

    Also, if any company says that they are “keeping costs low by not spending money on USDA organic certification” that is a HUGE red flag. The average cost to certify products is nothing in the scope of business IF the company truly values organic standards and has certifiable products. I think Miessence spends only $10,000 on certification. The big money comes in research and development to actually create products that MEET the extremely strict food product standards of the USDA organic. Paying for the actual seal would not be an issue for any company the size of Ava Anderson, but meeting the standard might have been an issue if they didn’t have certifiable products in the first place.

  19. stephanie
    Jan 26, 2016 @ 15:20:38

    Ava Anderson has closed.

  20. Sarah
    Jan 26, 2016 @ 17:25:40

    I just joined Ava not even a month ago…I am beyond upset over this. I knew I should have listened to my gut. I know they are rebranding and blah blah blah…..I listened to high up consultants say this is going to be okay, things will be getting much better, etc., etc.,but it’s hard to believe.
    I am embarrassed that I even promoted some of these products to friends and family.
    I don’t know if new ownership and new branding is really going to change things….it’s the management team that is taking over. The same management team that had to have known about all of this.
    Even if things do get better, they have lost all trust with consumers, at least the consumers that are aware of the truth.
    I shared your blog with consultants and consumers and they convinced me that you were bashing and harrasing and none of this was true…”that there is always someone trying to take down a company and make them look bad” Well…again, my gut said to listen to you and I didn’t . I have learned my lesson.
    They are telling consultants to tell customers that changes are occurring because the Anderson family left…how can you not tell your customers that the ingredient labels were incorrect. You lose your own integrity by not sharing this info. I’m glad I just joined and never established a large customer base. I really do feel bad for those consultants that believed in the company and were making full time careers with them.
    Also…I never even realized AANT was an LLC.., smart on their part…now they just shut down their LLC to avoid legal pursuit??

    • Cindy
      Jan 30, 2016 @ 04:36:59

      I just joined as a consultant too. When I brought up the facts that Jess found, they gave me the same line of bull and when I kept asking for the name of the lab that did the testing and said everything was good and for the lab results in PDF form, they blocked me from all the AANT FB pages. When one door closes, another one opens. I wish you luck with whatever company you decide to go with

  21. Sarah
    Jan 26, 2016 @ 17:38:56

    I also wanted to add., for anyone religious. When I saw your post about the dish soap, I was confused and didn’t know what to think. I went to bed full of anxiety and prayed…I prayed to GOD that I made the right decision, that this was not true, and asked him to tell me if I made the right or wrong decision….to show me a sign….well I woke up to hear AANT was shutting down…if that’s not a sign from God…..what is.

  22. Marielle
    Jan 26, 2016 @ 21:52:08

    I was once an AANT consultant. The face care line made my skin breakout TERRIBLY. Couldn’t stand behind that product line after that. Oils this, oils that…that whole ingredient list was oil. Coconut Oil is particularly clogging. Poison Ivy is all natural but we don’t rub that on our face and body.

  23. Heather
    Jan 27, 2016 @ 02:20:38

    I cannot understand how undisclosed outsourced product ingredients issues were never addressed… “Ava backing out of the business from online bullying is a cop out!” I am absolutely appalled at the response from the company for “rebranding” … How can any consumer trust any company? What is in all the products I have now? I have everything! I have only been using AANT since October 2015 (I’m a consultant) and have had no adverse reactions, even my eczema is completely gone! How many products are bad? Is it only the dish soap and diaper cream ? I want to return everything for a full refund! I beleive Ava, her mother, and management teams have known all along. My up line tells me that the move to make products in house was for lower cost savings of manufacturing and to control the ingredients. Now I know why. It’s also ironic my 90 day free trial ran out today .. So to complete the orders in my pending party I have to sign up for the monthly fee for Ava office! The company is closing in 5 days! I cannot see myself moving forward with this new mystery company because of the secrecy and lies! If AANT or Ava had admitted the quality control issues from outsourcing was being corrected or made a product recall this whole situation would be different. Ava (and family) is independently wealthy…. What would a product recall have hurt? Consumers would have been protected! Obviously AANT , LLC is a company driven by profit, not morals, ethics, or truth! Signed, Devistated Consumer / Consultant

    • Nichole
      Jan 27, 2016 @ 23:41:14

      Like I said to the other consultant, Lynn, save your integrity !! I am also a new AANT consultant and found out today that everything is being sold “as is”, so if for some reason your customer doesn’t like the product, there are NO refunds.

  24. Melinda
    Jan 27, 2016 @ 15:50:39

    Wow, it sounds like you really have it in for AANT, convenient since you sell a competing line of products. It sounds like you have a personal vendetta against someone there. Let’s just remember that you have a vested interest in bashing AANT. I have used both AANT and Poofy products and have actually purchased quite a bit from your site. I like both products.

    Do you really think that the Andersons set out to mislead people? Because I don’t. As soon as they found out there were some misleading ingredients from their manufacturers, they announced it and sent new products out to those who had ordered. I think they were guilty of being naive and not doing their homework on the manufacturers they were using. They trusted them too easily. Did they handle the transition to a new company badly? Yes they did. They clearly need some Business 101 classes. I’m sure it will do irreparable harm to the new company that the Ava executive team is going to start. It still doesn’t mean that they intentionally mislead people.

    Also, as for people reacting to AANT products, it is possible to be allergic to natural things. I’m sensitive to almonds, they are natural. To say someone had a reaction to a product doesn’t prove that they aren’t natural or have some horrible ingredient. That’s just ludicrous.

    I’m pretty sure this comment probably will get deleted, but I just had to say my two cents. I have a friend who is a AANT rep and I still think the products are good and they are doing their best to be transparent. Now that they are bringing most of their manufacturing in house I feel even better about the products. Attacking the company while it’s down and making a big scandal out of it is not very classy in my opinion. They are obviously trying to do the right thing.

    • ecofriendlymamausa
      Jan 27, 2016 @ 22:01:38

      Happy to approve your comment.

    • Victoria Zeisberg
      Jan 28, 2016 @ 13:19:38

      It is admirable of you to try and see the best in people but here’s the thing. For a company that had $20 million in revenue in 2014 there is no way they could not afford to hire quality assurance people to ensure the products were what the manufacturers claimed…unless of course you already knew in which case it would be a waste of money. The fact that they made up stories about usda certification being too costly or paperwork intensive is bogus. When you make $20 million dollars you can afford to hire someone to handle all of those things. I don’t personally know Eco Friendly Mama but I did not get the feel she “had it out” for anyone. I have purchased Poofy Organics before along with MANY other organic lines. When I heard of Ava Anderson I did a bit of research and found out about the mislabeling on the diaper cream and decided not to try them. That said, Ava Anderson is NOT a competitor of Poofy in my opinion and here is why. They do not have the organic stamp of approval that I look for in the products that I purchase. If I had to choose between any USDA certified organic labeled product and Ava Anderson I would take the one with the label. NO COMPETITION 😉

      For those of us with severe contact dermatitis and other allergies labels are important. For some, those allergies can be so severe that it is a matter of life and death. We read labels and trust them to be accurate so we can determine if they are safe for us to use. An allergic reaction to a product for me usually means I need to take a day off of work because the reactions can be so severe, unsightly, and painful. This in turn affects my ability to provide for my children. I am allergic to some essential oils. This is not a matter of natural vs unnatural it is a matter of accurate labels that people like myself depend on for our safety. The fact that you make such light of it clearly shows that you don’t understand how serious this issue really is.

      I applaud eco friendly mama for exposing these liars!

    • Caron
      Jan 31, 2016 @ 15:19:22

      Melinda, while they did made customers aware of the unknown ingredients in the scents and mens they did not notify the public of these missing ingredients / mislabeled products: hand & body lotion, moisturizer, kids lotion, baby lotion, body butter, dream cream, diaper cream, dish soap, hand soap, pet shampoo, foundation, and blush.

      • ecofriendlymamausa
        Jan 31, 2016 @ 16:37:23

        It’s my opinion there should’ve been, and still should be, a total recall that notifies the general public, people gave this stuff as gifts, etc. I’ll be making some important phone calls this week to try to get the FDA on this.

  25. Nichole
    Jan 27, 2016 @ 23:59:44

    I am a new AANT consultant….my first party just got their order, my second party will get theirs any day now. However, I was told today, there will be no refunds. How do I sell mislabeled and misrepresented products and then NOT be able to refund them ?? It doesn’t do any good to talk to any of the reps…they just keep regurgitating “we’re moving things in house, things will be fine, keep selling, keep hosting parties”, it’s like they all drank the same kool-aid !! Not only is AANT not forthcoming with their ingredients, when they make a mistake they won’t even own it by issuing a refund….this is NO WAY to do business !! Ironic side note, I have never seen this site until yesterday when I called my rep and she said “well, people like ecofriendly mama keep bashing the Anderson’s and they just don’t want to deal with it anymore” So, I looked up ecofriendly mama and have read EVERYTHING !! Thank you for your hard work….now off to find a trustworthy company

  26. Nancy
    Jan 28, 2016 @ 00:07:29

    I have was planning to become a rep this month and the re-branding just came up. I will wait a little longer to see how it all plays out, but I really like their message and I like the format of the parties. I don’t feel like they use the “hard sell” approach and the main focus is education, not sales.

    I’ve purchased a few of their products and I’ve liked the quality a lot. I have sensitive skin and allergies to fragrance and have not had any reactions to any of the products. I have not purchased any of the products that have come up in this “scandal”.

    I don’t think that the company’s goal was to fleece people, their commitment to the “non-toxic” message and the fact that Ava Anderson has met with politicians to lobby for safer products just doesn’t add up with that accusation. They have recalled the products in question and are moving forward to make improvements. To say that it’s “unforgivable” is beyond me. It would make zero sense to promote all natural products and push for higher government standards in personal care and household products while purposefully making “fake” natural products at a huge markup.

    They may have grown too fast and ended up relying too much on outside manufacturers to produce their products. The move to produce in-house has been a long time in the making as they’ve been working on new facilities in Rhode Island for quite some time. I see this as a positive thing.

    I have come across your blog multiple times in my research about becoming an Ava Anderson rep and the thing that I can’t let go of is the fact that you’ve been promoting another brand that you’re a rep for in the comments. It discredits your argument quite a bit.

    I’m sure that Ava Anderson has brought customers to companies like Poofy because of the education piece of the presentation…meanwhile, you’re posting links to Poofy in the comments to sell their products as a representative while criticizing Ava Anderson’s products and their company. It’s a bit of a conflict of interest to me. I’m not trying to personally attack you or Poofy, but I do hope you can see it from my point of view, at least a little.

    Thanks for the info, even if it’s a bit biased.

    • annie
      Jan 28, 2016 @ 03:11:13

      Ms Brandt, you are entitled to your opinion and right of free speech as am I and every other person reading this. However, you’ve crossed the line in your search for “the truth”. You have been slandering, bullying and harrassing people in your quest for “the truth”. The truth is that none of this matters. The truth is that you’ve spent 3 years of your life to prove a point and there is still little, if any, evidence that the company was dishonest, knowingly deceived or misled consumers. AANT is being held accountable and is taking steps to rectify the mislabeling and supplier issues. The truth is you work for a competing line which you promote during your rants. It’s unfortunate how you’ve lost sight of what truly matters…. treating others with kindness, respect and dignity.

      • ecofriendlymamausa
        Jan 28, 2016 @ 03:55:41

        Please, please, show me those lab reports. Someone, please show the data. They are refusing to name the lab that did them or show the reports. You really expect me to believe anything they say? I published the 6 pages of the report I requested, the top soap Chemist in the country signed his name to the it. This new info means absolutely nothing. And yes, you’re entitled to your opinion, and I completely disagree with it. That’s ok with me. I know why I did what I did: it’s all about the ingredients, and they never added up.

  27. Darlene Gaskill
    Jan 28, 2016 @ 00:23:14

    How can you move forward using a product that has/doesn’t have the correct ingredients on the label? I have many of their products but will not continue to use them, since I really don’t know what is in them.

    • annie
      Jan 28, 2016 @ 12:22:09

      I hope they publish the report as well although if I were in their shoes I wouldn’t release the tester identity as I’d be concerned you will go on to slander, harrass and bully them. And, it’s not just my opinion, it’s the law. You had mentioned in a post you are drama-free and not negative. How about Build people up, not tear them down. You stand behind a solid product ( Poofy)… this is unfortunately attaching all kinds of negative press for them. I believe you meant well and still do but It’s just too far.

      • ecofriendlymamausa
        Jan 28, 2016 @ 21:28:47

        Whistleblowing is not easy. I just uncovered a major scandal with a company that made $50mil last year. I expected people to bash me & my intentions, totally expected it & am fine with it. The same people who say build up what you love instead of bashing what you hate are bashing me. The people that are calling me a cyber bully are tweeting very bullying messages directed at me (Beck, Ava & Kim’s former Executive Assistant for one). It’s not easy exposing fraud, but it’s the right thing to do & I’ll teach my kids to stand up for truth & ethics as well.

    • Jenny
      Jan 28, 2016 @ 21:54:17

      I agree with you. All some of us really want to know as users who care about ingredients is what is truly in them. That was the whole point of using AANt products! its that simple. There are those who will turn a blind eye for the $ and there are those who were truly in it for the ingredients.

  28. Jacqueline Stevens
    Jan 28, 2016 @ 14:25:15

    I’ve read this article and comments completely, and am very surprised by all of this. Perhaps you should find out who their manufacturers are and why they would omit certain ingredients – wouldn’t they be the ones at fault? Perhaps they omitted some of the ingredients because AA wanted a certain price level and in order to provide that to AA, some chemicals needed to be used to give them cheaper prices??? Something to think about. Maybe AA never knew what their manufacturers were doing? If you are working for/with a competing organization, perhaps your dislike of AA or need to bring them down is the driving force. I’m not trying to slam you or the company you work for/with, but seriously, check out who their manufacturers are and shame them instead for lying.

    • ecofriendlymamausa
      Jan 28, 2016 @ 21:25:26

      And don’t you think they’d turn around & sue the pants off those manufacturers who were putting faulty product in the bottles the company was putting their labels on? No, instead they walk away… Again, for the record, I joined a USDA certified organic company I could trust a year & a half after receiving the dish soap & asking these tough questions. I also carry 25 or more brands in my quarterly buying club you can read about here. No, I don’t live in a cave & am not unemployed, if that makes you think there’s a conflict of interest, so be it. But IT WAS ALL ABOUT THE INGREDIENTS, which didn’t add up.

      • Jacqueline Stevens
        Jan 28, 2016 @ 21:43:15

        Of course I believe they will sue the pants off their manufacturers. If I had a business that was similar I would do the same. I would want to know who manufactured for them so I could avoid that company. Walking away from a “successful company’ is questionable. I do agree, it is about the ingredients. Sometimes I think some of these ‘environmental’ companies (or do-gooders) are just trying to scare people off and making mountains out of mole hills.

  29. Trackback: Blogger denies personal attacks against Ava Anderson Non Toxic
  30. Meridith Oram
    Jan 28, 2016 @ 19:33:42

    I love Ava Anderson and her products. I really want to believe they truly had no idea they were being lied to by 3rd-party vendors. However, they have made the situation 100,000x worse than it needed to be by having cryptic communication and then walking away. As their report revealed on Tuesday night, it comes down to 6 products which a great crisis PR firm and some old-fashioned honesty could have resolved. The Honest company endured similar questioning over the summer with their sunscreen, but they handled it head on and continue to have success. The whole situation is just bizarre! I’ve only read this 1/23 post and not “past rants” (as another commenter said) but I feel like you’re lobbying for transparent labels, and not a bully as some are suggesting. As self-described lobbyists, I don’t understand why Ava and Kim don’t see that. I wrote a blog post about this and even did a Periscope broadcast about all this yesterday if you’re interested in checking it out (the Scope was then converted to a YouTube video embedded in my blog post):

    • Jenny
      Jan 28, 2016 @ 22:26:37

      I agree with you Meridith as far as how its handled. I think your PS is something my friend mentioned to me yesterday but i don’t use PS so haven’t seen it. Were we really supporting Ava and Kim, the products, the ingredients, the company, the money? What? If we support Ava and Kim then we will run off with them too. If we support the products no matter whats in them then we stick around. Or do we support ingredients? Where does that put us? No matter how much we can love those women, we have to be clear on what the whole point of AANT was, it was the ingredients, for me at least, for my family, health, message, for what I would stand for, the people I care about really. When things become solely about the $ then its easy to turn a blind eye. We may all be guilty of it, but we take on the responisbility. For some its the $ for others its the people apparently. Ava and Kim see things very clearly I think, which is why they doing what they gotta do. Right or wrong, we all have an opinion. I agree with you ecomama is not a bully as we can see thru the entire blog. (Altho my soap hardly sudded lol ) The truth always comes out sooner or later no one needs or has the power to bring others down, it all happens on its own. I may check out your PS soon, cheers!

    • Caron
      Jan 31, 2016 @ 15:39:41

      Meredith….well more than 6 products were affected. Here is my count:

      1. Hand & body lotion (missing emulsifier on label)
      2. Moisturizer (missing emulsifier on label)
      3. Kids lotion (missing emulsifier on label)
      4. Baby lotion (missing emulsifier on label)
      5. Body butter (missing emulsifier on label)
      6. Dream cream (missing emulsifier on label)
      7. Diaper cream (missing emulsifier on label)
      8. Dish Soap (mislabeled with missing ingredients)
      9. Hand Soap (mislabeled with missing ingredients)
      10. Pet Shampoo & Conditioner (mislabeled with missing ingredients)
      11. Powder foundation – Medium (mislabeled with missing ingredients)
      12. Powder foundation – Light (mislabeled with missing ingredients)
      13. Blush – Pretty in pink (mislabeled with missing ingredients)
      14. Men’s shave gel (contained synthetic fragrance)
      15. Men’s aftershave/moisturizer (contained synthetic fragrance)
      16. Scent: Love (contained synthetic fragrance)
      17. Scent: Hope (contained synthetic fragrance)
      18. Scent Joy (contained synthetic fragrance)
      19. Hand Sanitizer (mis-labeled as a monographed drug, out of compliance with FDA)

      • Meridith Oram
        Jan 31, 2016 @ 16:39:18

        Interesting about the lotions and creams. My information came from the email sent to consultants on Tuesday from AANT home office with the results from the third-party laboratory tests. Where is your information from?

      • ecofriendlymamausa
        Jan 31, 2016 @ 21:47:10

        The results from the tests? Or them saying they passed all tests with flying colors while not sharing those results?

  31. Deana
    Jan 29, 2016 @ 03:30:50

    I have to say I am shocked and saddened at the news of AANT having discrepancies with their products authenticity. I love the products, and they smell clean and amazing. As a business woman, my thoughts are these:
    First, unless these products were originally manufactured in house, they were trusting their third party vendors to not only produce it to their specifications, but also label them accurately. If they believed that they were receiving what they expected to receive, than I can understand why the correspondence supported the claims so strongly.
    Secondly, suggesting that Kim knew about the ingredients, and was marketing them falsely, not only using her daughters name and reputation, but that of their entire family seems like corporate suicide. The companies reputation and success is dependent on the truth in product. To suggest that a mother and father set their 20 year old daughter up for failure is unfathomable to me.
    I honestly believe that when the problem was discovered, they tried their best to be honest, and suggest a solution….ie, announce the information, offer refunds, and replacement, and bring product production in house to correct and control quality going forward.
    The reality is that there is a HUGE market for non toxic products, and there is a significant amount of individuals looking for a product line to meet the needs. If the executive team does bring it in house to insure the quality control, and relaunch, they will be under a microscope. It’s do or die for the AANT ideology. I believe that the company was born out of great intentions, to bring high quality safe products to the market, and to demand reform in the industry. If they truly believed that the vendors were providing what they had contracted them to do, aren’t they victims of this as well as the rep and customers?
    Who will hold the vendors accountable?

  32. ecofriendlymamausa
    Jan 31, 2016 @ 18:21:37

    So many have said: no biggie on the missing ingredients thus far, they’re all safe (the emulsifiers, the dish soap). I want you to consider, just please consider that there are more ingredients that were left off. THEY say the old formulations passed their tests with flying colors. We have no idea what they tested for & what they didn’t. THIS MESSAGE gets at how serious off label ingredients can be. I have no clue if this is in the shampoo, but this person really thinks so. “Have you found any use of methylchloroisothiazilone or methylisothiazilone in any of the AANT products. I have a severe sensitivity and have an unexplained contact rash since I started using the shampoo/conditioner. I never even considered them to be the cause until I saw the news and your blog post. Any information would be greatly appreciated to solve this mystery.” My response: I have no clue, nor should it be my responsibility to have to solve this, hopefully the FDA will be on it soon. His follow-up: “Thank you Jess. I would bet these chemicals were used in the shampoo/conditioner. MI/MCI are the only thing that I have ever reacted to. Within a week of starting use the itchy rash appeared. Since my diagnosis, I have been very aware of everything I use. The AANT product are the only thing that changed during that time. I am absolutely appalled as well. I will be calling them first thing tomorrow to try to get a refund for a bunch of the shampoo that I bought. I had to go to the doctor (which is expensive), get a kenelog shot, 7 day course of prednisone, and topical steroids for 5 days just to clear it up. As soon as I stopped the steroid, it came right back. I still can’t believe they would do this. I feel rather stupid that I didn’t suspect this earlier, but I never imagined that a company would include undisclosed ingredients in their products. Their reaction to your blog post and independent testing tells me there is a lot more to the story. I really appreciate your work and courage regarding this issue. Keep up the good work. I think I finally solved the mystery rash that somewhat ruined my holiday. It is due to the work you have done.”

    • ecofriendlymamausa
      Jan 31, 2016 @ 21:46:34

      I would highly urge anyone who is concerned about the missing ingredients & the lack of transparency in the company claiming the old formulations all passed their tests with flying colors (while not sharing what they tested for) to look up the FDA consumer protection agency in your state, each state has one, I’d call them immediately. I’ll be calling in the morning. It’s beyond time for a gov’t body to step into this fiasco, and I’m confident the FDA will agree. Let them know you’re concerned about what other ingredients could possibly be left off, and that the company refuses to disclose the info as to what was tested for. I’ve heard from numerous people who’ve had unexplained reactions/rashes/breakouts while using the products, and the FDA NEEDS to know that. I would also contact your state’s Attorney General’s office for consumer protection.

    • Caron
      Jan 31, 2016 @ 21:56:06

      News from AANT 1-12-16
      Dear Consultants and New Consultants,

      As valued and key members of our Ava Anderson® family, what you do every day to share our important health message is so appreciated by our family and our company. You have joined our powerful community to help us change the world – and we want to always do everything we can to build your trust and help you achieve your dreams. The purpose of this letter is to make you aware of some product issues and, more importantly, communicate how we will proactively move forward from a position of strength.

      Product Issues – avaSCENT and avaMEN.
      As you know, on November 17th, for reasons related to quality, inconsistency, spillage, non-deliverability and packaging issues, we retired all three avaSCENTS and committed to moving them in-house. Very recently, we hired a world renowned Natural Fragrance Industry Specialist from the leading Natural Fragrance development firm in North America to help us with this process and he has just voiced concerns that these scents may not have been all natural.

      In addition, we recently pulled avaMEN products, sent them to this same Industry Specialist, who has just confirmed that these two products include synthetic fragrance. As all Purchase Orders are a contractual agreement with vendors requiring that products shipped are per specifications, including correct ingredient listings, these legal and ethical breeches are completely shocking to us. These five products – two avaMEN products and three avaSCENTS – do not represent what our family and company stand for and what we have ALL worked hard to create.

      These vendor breeches are completely unacceptable; it is infuriating to learn that a trusted supplier has not complied with everything we communicated, believe and value. This event serves as a catalyst for us to take immediate action – and be a stronger company for it.

      Proactive Steps – Starting NOW!
      We have taken immediate actions to ensure the highest product quality and service and to continue to strengthen your trust and confidence in AANT, our products and our business opportunity.

      First, we have accelerated our plan to bring manufacturing under our direct control. By the end of February we will be manufacturing 95% of our products in-house at our Warren, RI, home office.
      Second, we have had in-depth discussions with our remaining private label manufacturers, who have provided information to our complete satisfaction that what is on the label is in their products. In addition, these products will be regularly tested.
      Third, we have added three highly-respected scientists to our senior team, including a:
      Chief Chemist/Formulator – Biochemist with advanced degree, expertise and experience in organic and natural formulations, testing protocols
      Senior Compounder – Biochemist with experience in natural formulations, testing protocols
      Ingredient Efficacy Consultant/Formulation Expert – PhD Researcher from Harvard Medical School teaching staff
      Fourth, we have begun the process of having our production facility ‘certified organic’ by the USDA.
      These important steps reflect our absolute commitment to maintaining the superior quality of each and every Ava Anderson product. We have been blessed with a great team in each of you and are so grateful that, together, we are changing the world.

      Replacement Program Details.

      In addition, in the spirit of superior customer service and satisfaction, we will offer a replacement for these avaMEN and avaSCENT products to affected customers and Consultants.

      Replacements will be offered for any retail or wholesale orders (with free shipping).
      Replacements are ONE for ONE. For example, if you have two avaMEN products you will receive two replacements.

      Today (Jan. 12), Customers and Consultants who ordered these products will receive an email with an invitation to order a free replacement through this online replacement form. We want to be sure we properly handle each customer, so please be patient as this will take customer service several weeks to process. Please use this form only and complete all information; we will not be handling these transactions by phone. Once submitted, Customer Service will process and send a processing confirmation to customers.

      Replacement for avaMEN: We have moved our two avaMEN products in house using a new essential oil scent and will have them ready to ship in the next two weeks. You have a choice of waiting for those newly formulated men’s products – OR – you can choose ONE product from this list* below in bold.

      Replacement for avaSCENT: For scent replacements, we are offering the same variety of products as an alternative. Customers may choose ONE product from the following list:

      night serum hyaluronic acid
      exfoliator toner
      blemish stick boo boo stick
      makeup remover eye cream
      lip gloss (choice of one color) deodorant (stick or spray)
      moisturizer with spf lip balm with spf (set of 3)
      moisturizing mask toothpaste (adult or kid’s)
      anti-frizz baby powder
      monster spray

      Our Heartfelt Thanks to You
      As always, our mission isn’t possible without you, your commitment, and your hard work. We thank you for your understanding and patience. Please know that we are here to support you in every way possible.

      An additional question/answer document is provided here for your information. Should you have any questions, your Leader as well as Customer Service are always available to assist you.

      With gratitude,
      The Anderson Family

    • Caron
      Jan 31, 2016 @ 21:57:56

      WEEKLY UPDATE 1-8-16
      Important message from Kim Anderson

      As we move more product production in-house, and begin the work one by one to improve and perfect them, we have noticed a label omission on several products. Upon questioning our contract manufacturer, they realized that they inadvertently omitted an ingredient from the ingredient list. They are embarrassed and have issued the attached apology. The ingredient is an emulsifier that is already listed in our ingredient glossary as Cetearyl Olivate, Sorbitan Olivate. It is a natural olive oil based emulsifier that “holds” the product together and prevents ingredient separation. The ingredient is non-harmful and non-irritating.

      To clarify, this is not a formulation change, but adding an ingredient to the label that is currently in the product. We have an information note going in every order shipping with these products tomorrow, and are rushing patch labels that will be adhered next week. This omission affects the following products:

      hand & body lotion
      kids lotion
      baby lotion
      body butter
      dream cream
      diaper cream

      Please add my apology to theirs. As always, we strive to be as transparent as possible to communicate and rectify any errors quickly.

    • Caron
      Jan 31, 2016 @ 22:07:27

      The two emails I just posted plus the one you have from Tuesday cover 18 of the 19. They haven’t said anything to the consultants about the sanitizer, they merely made the change.

      It’s not the number of issues alone that bothers me. It’s two things:

      1. They’ve not yet told customers that all items on this list are mislabeled. If people are allergic to these “safe but mislabeled” ingredients, they need to know. The company can’t just fix it going forward…they need to own up to the mistakes of the past.

      2. Because the company announced on 1/22 that the hand soap and dish soap were being made in house as of that day. This tells me that when the company started the reformulation they figured out that the old product was mislabeled and continued to ship it with the wrong label. It may have been only a matter of weeks, but they did ship it knowingly. Someone shipped it knowingly. They only admitted the wrong label after Ava & Kim quit and they released the 3rd party test results. And, even though they admit that the labels were wrong, they haven’t admitted that they shipped them KNOWING they were wrong.

      They’re still covering up their mistakes. I don’t think they can fully move on until everything is out in the open.

  33. Nichole
    Feb 01, 2016 @ 00:36:00

    If they are so concerned about “ingredients”, why are they still making their “original” formulation, made by their “third party vendor” available for purchase in the shopping cart ?? They are discounted in price, but I thought it was all about the ingredients ??

    • ecofriendlymamausa
      Feb 01, 2016 @ 00:43:00

      They’re selling it off as quick as they can with the disclaimer all sales are final. It’s very, very concerning as we have no idea what they tested them for & what they didn’t. I really, really hope the FDA will pick this up this week, intervention is needed.

      • Melissa C.
        Feb 01, 2016 @ 01:35:08

        FDA? The FDA doesn’t give a rats you-know-what about American consumers! The FDA bans 11 harmful chemicals from our everyday products, as you know, while Europe and Canada ban over 1,300! The FDA allows our babies, children, women and men to consume in their bodies and apply to their bodies hundreds of thousands of harmful, known-carcinogens! I personally know 3 children 5 years old and under who are suffering from cancer. Hmmm, why I wonder?! Why would you care if the FDA picks this up?! I’m confused.

      • ecofriendlymamausa
        Feb 01, 2016 @ 13:04:46

        If you have any better suggestions for a gov’t body to step in, I’m all ears. SOMEONE needs to step in, and this is their job, they have a Dept. of Consumer protection, which is absolutely needed right now. I called my state’s Attorney Generals office, and they said this is FDA jurisdiction. Do I love the FDA & think they’re great? No.

      • Sue
        Feb 01, 2016 @ 21:10:00

        The FDA is the government body which regulates the way cosmetic ingredients are labeled – they are the folks who can investigate and if necessary, take action against the company. The company is already in violation of FDA regulations and they have been investigated in the past. The fact that the EU bans things like jet fuel, arsenic, lead, cyanide, human tissue, pharmaceuticals, antibiotics – is covered by other FDA regulations in the USA. The FDA does REQUIRE cosmetics are only formulated with FDA-approved cosmetic colorants and Ava Anderson *nontoxic* has violated FDA regulations by using unapproved colorants in their products. Products are also required to be safe – and AANT products need to be tested in 3rd party challenge testing to see if their latest preservation method works…because “on paper”…it may not. Unless you have advertisements which are proven to be fraudulent, the FTC is not going to do much of anything other than say “thanks for your complaint, we’ll keep it on file”. There has to be a law which is broken and so far I have not seen the company violate any FTC regulations.

      • ecofriendlymamausa
        Feb 01, 2016 @ 21:32:32

        “About the Bureau of Consumer ProtectionJessica Rich, Director
        The FTC’s Bureau of Consumer Protection stops unfair, deceptive and fraudulent business practices by:
        collecting complaints and conducting investigations suing companies and people that break the law developing rules to maintain a fair marketplace educating consumers and businesses about their rights and responsibilities
        We collect complaints about hundreds of issues from data security and false advertising to identity theft and Do Not Call violations. We use these complaints to bring cases, and we share them with law enforcement agencies worldwide for follow-up.”

      • MC
        Feb 01, 2016 @ 14:59:17

        No I don’t have a suggestion for another govt body to step-in and oversee what’s going on at AANT. But since the FDA does such a poor, unjust job at keeping us safe, I certainly don’t think it should be them. How can a Consumer Protection Agency, working under the FDA, do any better job? I don’t believe they can or will; in fact, I think they’ll turn all of this into something much worse than you can imagine. More govt policing everything everyone does? Have you followed what they’ve done to the essential oil companies? Not good. Just my opinion. But I do value your personal search for the truth, I feel the same.

      • ecofriendlymamausa
        Feb 01, 2016 @ 15:11:51

        On hold with the Federal Trade Commission now…

    • Jenny
      Feb 01, 2016 @ 08:13:45

      I thought so too, thats when you see true colors come out. FYI for many of us it really was and is all about the ingredients, that apparently can’t be perfect which is probably why many may compromise their standards or if its all about the $ more than the ingredients so be it to each their own. For me its now the principle of the matter. As i mentioned in prior comments, I believe AANT exploded because of the ingredients, and now its all forgotten apparently and its such a shame but hey I guess families have to eat and survive. My mom always told me, do the right thing and it will pay off (later). They tell you that because at the moment doing the right thing doesn’t pay off but Ive learned in life that integrity and doing the right thing pays off tenfold, later. I choose to not buy what was compromised even though products are great as is, the ones I love but I can’t bare to give further business as I DO vote with my $. Not that it matters since they are doing great. The short run can be sweet! Just know that there are some of us who do see things as they are, whats true and what isn’t from every side. Who ever wants to turn a blind eye, thats on them.

  34. Hannah
    Feb 01, 2016 @ 04:08:16

    I’ve been following this story with interest and plan to write a post on my own site about this. Does anyone have a screenshot of AANT’s original statement? The one that is currently published is drastically different from the original one.

  35. M
    Feb 01, 2016 @ 14:44:28

    I’ve seen many comments and blog posts saying that their PR consultants (if they ever had any) failed by allowing (instructing?) the Anderson family to walk away rather than save face by apologizing and promising more transparency in the future, but I think the move is quite consistent with their past behavior. NO company can satisfy 100% of their customers 100% of the time, but scrolling through their now-defunct FB page, you never saw a negative comment about any of the products (and if you did, it was fleeting). Go to any other company’s social media page and you will be able to find a negative comment somewhere, most likely with a response from the company’s representative apologizing that the product wasn’t to the customer’s liking and can we offer you a refund/alternate product? The one time I caught something negative on AANT’s FB page, someone was questioning the ingredients in the product, and the response (I’m paraphrasing) was that AANT is still a relatively young company and please don’t be critical of us because we are trying to build a solid customer base and don’t want to scare customers away with negative reviews.

    So the current PR move is totally in fitting with the company’s culture of sweeping the negativity under the rug and asking for sensitivity because the company and founder are young. They got the local media to play right into it by spreading the angle that their young innocent daughter was being bullied. And (most of) the consultants have fallen for it hook, line, and sinker, and they were the ones being targeted by this PR move most of all, because they are the ones that will have to face the customers asking questions about the ingredients in the existing product lines as well as the new ones.

    What I keep going back to is the hypocrisy in the “bullying” accusations. When AANT, their consultants, and others go after big companies like Johnson and Johnson for having formaldehyde in their products, it’s not “bullying” but “consumer concern” and “leading the charge for change”. I never saw anyone claim that Jessica Alba was being bullied when The Honest Company had a class action lawsuit filed against them. Stepping out of the cosmetics world, when Vani Hair of Food Babe fame rallies her army against Starbucks or Subway for chemicals in their products, no one calls her a bully, they commend her for taking a stance. So what is the difference here? That the company is small, the founder young? I’m having a hard time feeling sorry for them, but I am not their target audience for the PR brainwashing anyways.

  36. ecofriendlymamausa
    Feb 01, 2016 @ 15:21:50


    Let them know the company is selling products they have deemed safe for sale based on their own tests but are not sharing the results of the tests they did, what they tested for & what they didn’t nor who did those tests. I feel there should be a total recall of any old formulation product. Please, and thank you! It’s really important. Someone needs to step in to sort out this scandal.

    The general public has these products in their hands currently & has no clue that there are off label ingredients. Here’s the list they’ve admitted to. The lab I sent 4 products to for testing of synthetic fragrance had a delay, they hoped to have the results end of last week but said early this week. AANT claims their tests proved the products did not have synthetics, but they won’t share those results. Would I tell you my tests showed they do contain synthetics without publishing those reports & expect you to believe me? No way. Here’s what they’ve admitted to:

    1. Hand & body lotion (missing emulsifier on label)
    2. Moisturizer (missing emulsifier on label)
    3. Kids lotion (missing emulsifier on label)
    4. Baby lotion (missing emulsifier on label)
    5. Body butter (missing emulsifier on label)
    6. Dream cream (missing emulsifier on label)
    7. Diaper cream (missing emulsifier on label)
    8. Dish Soap (mislabeled with missing ingredients)
    9. Hand Soap (mislabeled with missing ingredients)
    10. Pet Shampoo & Conditioner (mislabeled with missing ingredients)
    11. Powder foundation – Medium (mislabeled with missing ingredients)
    12. Powder foundation – Light (mislabeled with missing ingredients)
    13. Blush – Pretty in pink (mislabeled with missing ingredients)
    14. Men’s shave gel (contained synthetic fragrance)
    15. Men’s aftershave/moisturizer (contained synthetic fragrance)
    16. Scent: Love (contained synthetic fragrance)
    17. Scent: Hope (contained synthetic fragrance)
    18. Scent Joy (contained synthetic fragrance)
    19. Hand Sanitizer (mislabeled as a monographed drug, out of compliance with FDA)

    “About the Bureau of Consumer ProtectionJessica Rich, Director
    The FTC’s Bureau of Consumer Protection stops unfair, deceptive and fraudulent business practices by:
    collecting complaints and conducting investigations suing companies and people that break the law developing rules to maintain a fair marketplace educating consumers and businesses about their rights and responsibilities
    We collect complaints about hundreds of issues from data security and false advertising to identity theft and Do Not Call violations. We use these complaints to bring cases, and we share them with law enforcement agencies worldwide for follow-up.”

  37. Katy
    Feb 01, 2016 @ 16:02:35

    I think this is an amazing story about greed, human nature, and suspension of disbelief!

  38. Charissa
    Feb 03, 2016 @ 15:35:11

    I admire your passion and will enjoy seeing what you do with your gusto in regards to how you continue to pursue the Ava Anderson drama. I even wrote an article about your experience Here:

  39. ecofriendlymamausa
    Feb 03, 2016 @ 20:13:45

  40. Margalita
    Feb 04, 2016 @ 01:04:59

    Just hung up from the latest Ava (or whatever the company now calls itself), conference call ………everything is wonderful peaches and cream ….yada,yada,yada. It us funny how the way testing of the products in the future was discussed. Nothing about the testing of the old products or of releasing those results to clear up any “misconceptions” or anything. The more I listen to them and thier corporate speak the more I am confirmed of my decision to cut my losses and move on from them.

    • Meridith Oram
      Feb 04, 2016 @ 17:48:54

      Ugh that’s so disappointing, Margalita! Such a missed opportunity for this company to begin anew.

  41. M
    Feb 04, 2016 @ 14:44:03

    I’m absolutely shocked at the “business as usual” attitudes of some of the consultants. What I don’t understand the most is that they are still recruiting and hosting parties under the Ava name. So if a new consultant signs on, are they buying the Ava starter kit? How useless is that going to be come March 1? The right thing to do would have been to put a stop sell on everything and tell their consultants to stop and regroup for the month of February. Instead, they’re carrying on making $$$, selling off tainted product, and recruiting innocent new consultants who are none the wiser to the company’s recent shenanigans. Despicable.

    • Jenny
      Feb 04, 2016 @ 22:57:37

      M theres no recruiting going on. Please, people need to post once they are fully informed. I agree with everything else though. Time will tell lets not get ahead of ourselves.

      • M
        Feb 05, 2016 @ 16:03:41

        I have seen with my own eyes in the past 24 hours existing AANT consultants trying to recruit new consultants to their “Ava team”. NOT to their “as yet to be named” team, but to AANT specifically. No mention of the fact that AANT is closing and rebranding. Maybe behind the scenes they are explaining to interested recruits that they cannot actually sign up as a consultant until March 1, but recruitment is most definitely still occurring under the AANT name.

    • Angel
      Feb 05, 2016 @ 00:12:30

      The misinformation/rumors are mind boggling. I’m going to respond to one major point in the comments in the thread. Im sure there is more, but this is what comes to mind immediately:
      1) No, they are NOT allowing new enrollments before the new company begins 3/1.

      2) No, they are NOT selling off mislabeled products. Products have been tested safe and are correctly labeled. Yeah, I know you want to see the tests. Is it any wonder, however, the tester does not wish to have their name released? Yes, this could be a legal issue. I can tell you it’s a CPCS approved tester. I have a feeling, however, even if they were released, it wouldn’t matter to this crowd. Someone will find a way to cry scandal.

      3) The eye cream was reformulated to make it creamier after much feedback it was too hard to spread in. Nothing to do with synthetic fragrance. No big scandal there.

      4) The personal attacks went beyond what you see online. They haven’t said if they are taking legal action. Do they need to?

      5) They haven’t said they are taking legal action against third party supplier. They haven’t said they AREN’T taking action either. If a lawsuit is pending, do you take it to the press? There are also other negative effects for the supplier. Like losing a multimillion account, for one.

      6) Personally, I’m doubtful they KNEW there was synthetic fragrance in men and scents. It makes no sense at all to spend time and money lobbying in Washington against it, to knowingly include it. No sense at all. (Yes, I see the email that says Kim knows what’s in products. She likely trusted the supplier and *thought* she knew. HUGE difference.

      7) The same thing just happened to Branch Basics. Why not the outrage and constant posts on that one? Not that I personally would like to see that. But why?

      8) It’ll be interesting to see if this post will be allowed.

      • M
        Feb 05, 2016 @ 16:16:12

        AANT long ago should have hired a scientific advisory team comprised of chemists and other natural/organic industry insiders to verify the integrity of their products. To my knowledge, they did not bother with this until they decided to move the products in house. They should have had it all along, because if YOUR name is on the product, then you need to know what is in YOUR product, regardless of who is manufacturing it.

        I don’t think people are being as hard on Branch Basics because they handled their PR the right way. They admitted what happened, apologized for it, took the product off the shelves (even after admitting it was safe, but not the product they wanted to put out there), and vowed to do better in the future. They kept their social media platforms open and are answering consumer concerns and questions. AANT, on the other hand, shutdown their social media platform and ran for the hills (not that it would have mattered, as any negative comment would have been deleted instantly), blaming the bullies and manufacturers, taking little to no responsibility for their own role, and abandoning all of their consultants to deal with customer concerns.

      • Meridith Oram
        Feb 05, 2016 @ 19:24:39

        M, when did this happen with Branch Basics? I’ve never heard of them but just went to their website and saw their letter admitting the issues. Is this recent?

      • ecofriendlymamausa
        Feb 05, 2016 @ 20:24:05

        They just announced this yesterday! Although I know it has been brewing for some time…

    • Angel
      Feb 05, 2016 @ 01:25:49

      9) I’m not saying it was a good idea to trust the supplier over ecomom. I’m sure anyone would agree in hindsight, it would’ve been smart to take that feedback into consideration. Ecomom, whether you realize it or not, though, they were in fact already making a lot of changes, I’m sure partly due to your feedback. Such as pulling all products in house (which was an ongoing process for the last year or more starting with a larger facility, hiring staff–including the Harvard chemist who reportedly brought the synthetic fragrance issue to their attention. Yes, they should’ve listened to you, but you have to admit, the approach *may* have made it difficult to hear…before getting defensive, I only ask that you reflect on that). I’m sure making the decision to go for USDA organic certification on the facility had something to do with you. And did you know they have been providing the USDA organic ingredients certs to consultants for the past few months? I’ve seen a few and more have been coming by the minute. They’ve been coming as products have been moving in house. They are doing so much more, which I don’t know if I’m at liberty to say, but watching with a wary eye and almost ready to throw in the towel, I have to say I’m quite impressed at the qualifications of the new hires and what is to come. You’ve definitely had an impact. Competition and criticism can make us stronger, and I’m definitely excited for where they’re going, and how they’ve learned from their mistakes. I do hope you feel good about that (aside from the point I have the sinking suspicion you’d rather see them fail). Im sure all the negativity even is pushing them to be stronger. My question is, I saw earlier you said once they have USDA organic certification that you’d move them to the best list. Where do you stand on that now? I guess we will soon see, but I’m curious.

    • Caron
      Feb 05, 2016 @ 02:48:16

      M, no business kits have been sold since before the 1/25 announcement. None will be sold until the “new” company is in place.

  42. J
    Feb 08, 2016 @ 00:52:34

    Why on earth with these problems would you do business with a lab that isn’t willing to put their name on their work so that it can be released to the public? They are looking to rebuild trust and confidence. Not willing to put your name on your work isn’t going to cut it. Own what you do; what you sell, what you make or don’t do it.

    It’s impossible to believe that a company that had record profits has such a bad PR team or rather didn’t hire a PR team. It just keeps getting worse.

    Putting a new name on it without proof of changes is slapping lipstick on a pig. They don’t get a clean slate to start over without cleaning up the old mess. It will always surface until they come clean– (pun intended).

  43. ecofriendlymamausa
    Feb 09, 2016 @ 20:23:42

  44. yogirae
    Feb 10, 2016 @ 14:26:18

    I am grateful for people like you who do such thorough research and share this kind of information publicly. This kind of transparency will change the world. Thank you.

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