RARE Poofy Organics 15% off sale is ON!

All details, including the code, how to save on shipping, how to enter to win $50 in free Poofy products are all here: https://ecofriendlyusa.poofyorganics.com/parties/3780-poofy-organics-by-jess-earth-day-sale.aspx


ANY QUESTIONS, email me: ecofriendlymamausa@gmail.com

If you dislike the party catalog & want to use my regular link, you can still enter the code before checking out here, and you can still take advantage of my shipping offer, you just wouldn’t be entered to win the host rewards: https://ecofriendlyusa.poofyorganics.com/

Jess is unplugging!


Jess is unplugging from Fb for a month! It has been an amazing year for me, one that is going to be hard to top but I sure will try! I’m a low tech Blogger Mama, I do not have a smart phone, have not had cable TV my adult life (I’m 37), no ipad.. So when I decide to unplug, I truly do unplug. I hope many of you will do the same, even if just for a day or 2! It has been an amazing year, here are a few top highlights:

At the end of Jan I blew the whistle on Ava Anderson, the worst greenwasher in the history of greenwashing, in my opinion. I heard from a college professor who was teaching a lesson on greenwashing, and was using this as an example! It was something that was not just months in the making, but years in the making and was a huge weight to get lifted off my chest, even though there was a bit, Ok a lot, of drama surrounding the event. You can read a summary here:  http://www.swnews4u.com/archives/30214/

In May I was blessed to be able to fly to NJ & attend the Poofy Organics Annual Conference- As most of you know, I’ve been a Poofy Organics Guide for 2.5 years now. I 1st fell in love with the line 3.5 years ago, so it was amazing to be able to meet the founder & owner of the company,  her family, and many of my fellow Poofy Guides. I was honored to speak at the conference on the topic of Be the Change, something near & dear to my heart.

May was a huge month as I was also followed around by a producer from WI Public TV. A week after they contacted me to let me know they wanted to feature me on their WI Life show, they were here to film.  They followed me around for 5 hrs, and in Nov. this 5 min episode came out J It is truly one of the greatest honors of my life to be featured on WI Public TV. http://www.wisconsinlife.org/story/natural-and-organic-product-blogger-exposes-greenwashing

Summer was amazing, with late nights catching fireflies with my kiddos, lots of swimming, camping trips…. I hated to see it end & am eagerly awaiting this coming summer!

Annnnnnnd: we’re going to Mexico in 2 weeks! We do not live on credit, we only charge what we can pay off that month (and take advantage of the points earned for charging!), so we’ve been saving for some time to make this happen. I will be away for 2 weeks in January which is very exciting as Jan is a long, cold month here in WI. I flew 3 times with my Son when he was under 2. He’s now 5.5 & has not been on a plane since. My daughter who is 3.5 has never flown. So this is a big deal. Wish me luck J  We’re spending 4 nights in a super fancy all-inclusive outside of Cancun, then a week on more laid back Isla Mujeres. I majored in Spanish education, but haven’t used my Spanish much since finishing up my student teaching then having my Son & deciding to not pursue teaching. I’m in love with the language & the culture (I know, Cancun isn’t a highlight of Latino culture) & am looking forward to exploring the grand ruins & soaking up some sun, sand & lots & lots of family time. My Dad & StepMom will be joining us for our week on Isla, in their own room in the villa we’re staying at. So Hubby & I may even get a date night ♥


Projects I’ll be working on during my non-Facebook time:

Toys by age list—I have my Safe Toys master list, but I’ve been meaning to break it down a bit more with my favorites by age & by vendor. My kiddos are now 3 & almost 6, I have a 1 & 4 year old nephew & niece, so I have lots of great ideas & I know it’ll be helpful to those not sure where to start. Here’s the Master list at this time: https://ecofriendlymamausa.com/made-in-usa-2/toy-list/

Companies to look into—I have a To Do list of companies to look into, company X comes up & I don’t always have time to look on the spot so I’ve been making a list & will be updating that Master list.

BUYING CLUB:  It is a ton of work but I wouldn’t do it if I didn’t love it. While they just take place quarterly, they end up stretching 2 months from the time I start taking orders, to the time I send out the last items from that order. I take orders for 2 weeks, spend days consolidating orders to then submit to the vendors. I have a few days of down time, then shipments start arriving daily. I start packing orders once I have all items needed from 25+ vendors. I spend days packing, invoicing, printing shipping labels, making trips to my post office. Then the paperwork, filing insurance claims for the few products that didn’t make it, having new product sent out… But the THANK YOU’S I start receiving when people get their box.  Being surrounded by all that great product & packing each individual box full of what I consider to be the safest products on the market. THAT is why I do it. And I look forward to 4 more orders in 2017! They happen in Feb, May, Aug, Nov, with delivery the beginning of the following month.

I’ve already secured 3 brand new, exciting vendors & am working on at least 1 more!

–Salonsolids, you can read my recent review here: https://ecofriendlymamausa.com/2016/12/10/salonsolids-review/

–Urban Baby Bonnets: http://urbanbabybonnets.com/

–Starlight Amber— She will offer a selection of her gorgeous jewelry to us, here’s an example of her work: https://www.etsy.com/shop/StarlightAmber

Also, I’m going to be looking into FedEx as well as other ways I can save money on shipping for the buying club. USPS rates are going up yet AGAIN in January (by some percentage, probably small but still, it is already quite expensive). I’ll be investigating Stamps.com & other programs out there that can hopefully save y’all some money getting your buying club box. I charge you exactly what it costs me to ship, and am hoping to bring that cost down.

I know this is a tough time of year for many. It’s not all cheer & joy. Families are struggling for a variety of reasons. Those who’ve lost loved ones can find this time of year especially difficult to cope with. My 1st cousins just lost their 1st cousin on the other side of the family who they were very close with due to a car accident. Syria and Standing Rock are both weighing heavy on my heart. While this has been an amazing year for me & my family on a personal, local level, there is a lot going on in the world that brings me great sorrow. I’m looking forward to down time. Yes, total down time. Completely unplugging for days at a time. Sled riding, hot cocoa, Chutes & Ladders, Candyland, train tracks, sheet fort building, new Christmas toys to play with… These are things I’m looking forward to very much. As well as many Birthday celebrations: My Hubby’s is on the 23rd, his Mom’s is the 25th, 2 good friends on the 26th, a few in early January. So many blessings!

I thank you all for taking the time to read this. For being involved in this wonderful online community we’ve built. At the end of February, on 2/22/17, my original page (the non-closed group), will be 5 years old! I’m approaching ½ a decade as a blogger, and that wouldn’t be the case if no one cared what I had to say. I truly believe it does take a village to raise a child, and for many of us, we’ve found our tribe online in addition to locally. My breast-feeding, baby-wearing days are over. Current topics I’m immersing myself in are treating Lyme’s naturally (after my Son was diagnosed and we’re on round 2 of antibiotics), homeschooling, safe toys for the 6+ crowd. There’s always something that needs more research, no matter how old our kiddos. I have no co-admins, it’s just me. If anyone out there who has young kids & has time (I know, doesn’t seem possible, but it is) to submit some of the hot, new products on the market, I’d sure appreciate it. There are so many topics of interest out there & just not enough hours in the day for me to cover them myself. I’d love for contributing authors to share what you’ve spent hours researching. Have a topic you’re passionate about? Put what you know into words & share it!   In the spirit of collaboration, community, peace & love, I look forward to all that 2017 has in store for us!

There is a TON of info on my blog: https://ecofriendlymamausa.com/

My original Fb page, which they finally added a search bar to, yay! Or you can scan the timeline, going way back to my 1st ever posts if you want: https://www.facebook.com/Eco-friendly-babyfamily-products-MADE-in-the-USA-397517646930548/

I will be checking my email occasionally, except for while in Mexico, so if you NEED to get in touch, do so here: ecofriendlymamausa@gmail.com

Greentober is here!


14500181_1238869749466631_1900321207405283669_oMost of you are likely familiar with Pinktober. But just like there are many companies out there that greenwash, many pinkwash too! This month, I’m sharing a new educational tidbit on a personal care product or ingredient of concern every day in my Poofy by Jess group, as well as a safe, effective Poofy Organics alternative. If you’re not already in the group, please come join us there. It’s a closed group so only those in the group see any comments or questions you add. Poofy Organics by Jess: https://www.facebook.com/groups/1507106652868450/

THIS is what I’m talking about:


In addition, there is a great gift set this month, you save $7 vs full retail, and all proceeds from sales of this set will go to the Breast Cancer Action group! https://ecofriendlyusa.poofyorganics.com/products/1544-greentober-gift-set.aspx



As always, I offer 10% off your 1st ever Poofy order using my link, and always free shipping on orders $200+ (after you’ve used that 1st offer up). The shipping cap is $19.95, so it’s always nice to be able to place a large order & take advantage of that. I can’t create my own code so offer this via rebate. After you order, send me an email with your order # & let me know if you want your rebate via check or PayPal (towards product total only, tax/shipping excluded). ANY questions, just ask: ecofriendlymamausa@gmail.com

My link: https://ecofriendlyusa.poofyorganics.com/


Day 1 product highlight:



My 1st ever Poofy review 3.5 years ago now: https://ecofriendlymamausa.com/2013/05/06/poofy-organics-review/


My decision to become an independent Guide 2+ years ago: https://ecofriendlymamausa.com/2014/06/16/my-decision-to-become-a-guide-with-poofy-organics/

The search for the best bubble bath

By page co-admin Jolene Marty


Natural Bubble Bath / Ingredients of concern (main concerns, there could be others that are of concern but to a lesser degree)

1. Poofy Organics/ none, 2 options here: https://ecofriendlyusa.poofyorganics.com/search.aspx?searchterms=bubble

2. Bubble & Bee/ peppermint essential oil (most sources say to avoid in children under 6)/citric acid (many find it to be drying to skin)

3. Honest Company Bubble Bath/ Sodium Benzoate

4. BabyGanics Bubble Bath Fragrance Free / Sodium Benzoate, Phenoxythenol

5. Aveeno Stress Relief Foaming Bath / Fragrance, Formaldehyde, Polysorbate-80

6. Dolphin Organics Bubble Bath / Potassium Sorbate

7: Rainbow Research Organic Herbal Bubble Bath / Natural Fragrance, GSE

8. Burts Bees, Tear Free / Fragrance

9. California Baby / Sodium Benzoate

10. Nature’s Baby Organics / Sodium Benzoate

11. Baby Mantra 3-in- 1 / Benzyl Alcohol, Potassium Sorbate

12. ThinkBaby Bubble Bath / Sodium Benzoate

13. Acure Organics Yummy Baby / Potassium Sorbate, Natural Flavors

14. Kiss My Face Kids Bubble Wash / Potassium Sorbate

15. Everyday Shea/ phenoxyethanol (used to a top choice, until they added the preservative)


ANOTHER Honest Company Lawsuit

This is UNBELIEVABLE! If you’re still giving your money to the Honest Company, maybe this will be the final straw that gets you to change your mind. I’m so fed up with Greenwashers, uggghhhh, this is AWFUL. Off the top of my head, this is the 3rd Class Action currently pending against The HONEST Company…. If you were paying the premium price for this & thinking you were feeding your child the healthiest, organic option available, you have my deepest sympathies.

“Jessica Alba’s Honest Co. is being sued amid shocking claims its organic infant formula includes 11 “synthetic ingredients not allowed in organic food by federal law.””

The Organic Consumers Association filed a suit in LA Superior Court alleging that Honest’s Organic Infant Formula “in fact is not organic.”

The suit reads, “Of the 40 ingredients . . . more than a quarter are synthetic substances that are not allowed in organic products . . . some . . . are federally regulated as hazardous compounds. At least one of these ingredients is irradiated . . . some have not been assessed as safe for human foods, much less for infant formulas.”


How to get a refund for unused Ava Anderson Non-Toxic products

Even if you didn’t use any AANT products, please share in case friends of yours did & they can learn how to get a refund. Those wishing to receive refunds for your AANT product, I wanted to share this email from a very irate former customer (I’ve heard from many): “The DSA has received tons of complaints and have told many of us that we need to file a complaint with them and then request refunds for any unused product and the company has to refund us for the products. Apparently, many people are doing this and getting their money back which so many people deserve. Just wanted to pass that on to you if you feel compelled to share it with the many, many families that have been cheated by this company.There is a section on the DSA web site to file a complaint. I didnt personally speak to anyone, but a former high level consultant contacted me. Apparently many people are contacting consultant and customer service and they are refunding unused products. I filed my complaint and hope to hear back from the dsa tomorrow.This is an email I received: He suggested filing a complaint along with requesting from company since they have been telling some people no returns and then once they file the complaint they are like oh ok we will take them back. http://www.dsa.org/consumerprotecti…/filing-a-code-complaint” consultantservices@avaandersonnontoxic.com

One person just reported this, her recent response from the company: “We will need all unused products returned to 99 Main Street Warren RI 02885 with all order number listed and products returned. After we process them, we will refund you and your customers 90% of the purchase price. Keep in mind, we can only take back unused products. Let me know if you have anymore questions and have a great day.”


At this time, the new company Pure Haven Essentials has NOT been approved by the DSA, so this is something to keep in mind. BUYER BEWARE. If you’re supporting Pure Haven Essentials, you’re supporting the same family that completely misled the public for years, the Anderson’s, as they’re the current owners of the newly named company. I’m not entirely positive what this means, specifically the fictitious names, but this has been shared with me several times & I want to include it here: https://gogreenct.wordpress.com/2016/02/28/update-ava-anderson-did-not-close/





It’s all about the ingredients. Results in… AANT has completely misled their customers!

All opinions expressed below are mine, Jessica Brandt/ecofriendlymamausa/Eco-friendly baby/family products MADE in the USA.

It is with a very heavy heart, and fingers that are trembling as I type, that I share this news with you… Every single product label I’ve submitted for testing is inaccurate. None of the ingredients on their labels are correctly listed and this has been proven by TWO separate independent testing authorities. My earlier report is here: https://ecofriendlymamausa.com/2016/01/23/third-party-soap-analysis-determines-ava-anderson-dish-soap-a-complete-fraud/

I WANTED to be wrong about all of my concerns with Ava Anderson Non Toxic. Believe me; no one wants organic kelp extract to be an functional ingredient in dish soap more than I do. No one wanted to dismiss those who wrote me over the years saying this & that doesn’t add up or this product smells way too strong for essential oils, more than I did.  I SO wanted to be wrong. But here are the results:

EYE CREAM FULL REPORT CLICK HERE: Eye Cream conclusion: This sample contains no constituent that can be pointed as foreign and unlisted without any doubt. However, we failed to detect anything that was indicative of Calendula officinalis and Helichrysum officinalis essential oils.

The eye cream is the new, in-house formula (cross check ingredients listed in the report with the current eye cream available).  The old formula’s first ingredient is: organic bulgarian rose oil. The new in house reformulation first ingredient is: Organic rose water. Look at the current ingredients on the Ava website and compare them to this lab report. No more blaming 3rd party manufacturers, this was AANTs in house product, under AANT’s complete control. So while most aren’t concerned about the fact the new label lists 2 ingredients that this lab could not find in the product, once again, it points to the fact that the labels can’t be trusted, in my opinion.


Diaper Cream CONCLUSION–The lavender oil listed in the ingredients is probably adulterated. The high camphor content might indicate that it instead is lavendin oil, which was further adulterated with synthetic linalyl acetate. The identification percentage is lower for this sample, given that it contains many hard-to-identify triglycerides from the listed vegetable oils. Camphor–Suspiciously high, could indicate that the lavender oil was adulterated or replaced by lavandin. Dihydrolinalyl acetate-Marker of synthetic linalyl acetate addition.

My additional thoughts: they have a 1,8 Cineole listed. Just about all EO experts agree that is not good for children under 6. And it’s in their diaper cream.


Dish Soap CONCLUSION: This sample contains several non-natural compounds, and shows discrepancies with the provided ingredients list. The mint-related monoterpenes likely come from a Mentha sp. oil, which is not listed. The characteristic fatty alcohols from jojoba are not found, either. Menthyl acetate: Not from any listed ingredient. γ-Nonalactone: Not from any listed ingredient – Can be natural, but possibly foreign – Smells coconut. Lauryl acrylate: Not natural – cosmetic ingredient. Laureth-1: Not natural – cosmetic surfactant. Benzyl benzoate: Not from any listed ingredient – Can be natural, but possibly foreign, used as a preservative. Laureth-2: Not natural – cosmetic surfactant.


AvaKids Body Lotion CONCLUSION: This sample contains at the very least synthetic vanilla aroma, and no natural vanilla (absence of vanillin). The three main compounds, benzoic acid, hexadecanol and octadecanol, could come from one of the listed extracts, although they do not seem to be specifically reported in literature for listed plants. Linalool: Not from listed essential oils. para-Anisaldehyde: Not from listed essential oils . γ-Nonalactone: Not from listed essential oils. Coumarin: Not from listed essential oils. Ethylvanillin: Synthetic vanilla-like aroma. Triethyl citrate: Synthetic solvent and cosmetic ingredient. Benzyl benzoate: Hard to tell whether added or from one of the listed extracts. Not from any listed ingredient – Can be natural, but possibly foreign – Sometimes used as a preservative.

The digital signatures aren’t showing through once uploaded, they’re encrypted, but they are on my copies & the lab sent me this to share as well. “your PDFs can now have the same legal value as paper thanks to a digital signature system.”: http://phytochemiaactaen.blogspot.ca/2014/07/new-digital-signatures.html

Here is one page to show that they were signed. I guarantee you, each report is signed


Let me remind you that after shutting down for 48 hrs, AANT released a statement saying they had tested each of their products & passed “with flying colors”, so they put everything back in the cart for sale (and have since reduced the old formulations to 20% off to move them even quicker). As most of you know, there are 1,000+ chemicals their products could contain, they tested for 74 & deemed the products safe. They have refused to publish those tests, what they tested for, what they didn’t, who did the tests… Weren’t we all taught in high school we need to cite our sources to have credibility? Would I share this above info with you & expect you to believe me that the tests I initiated came back positive for synthetics without sharing the full report? No.

Their email regarding their test results: http://us11.campaign-archive1.com/?u=02c2be413ffa7159b57d0d3a3&id=a4c9ba990a&e=06a057e0cd

their lab results Please, do not tell me about this great new company forming & the fresh start we should all be excited about. This post is not about giving the company’s ‘rebranding’. THIS is about a terrible, awful injustice that was done in the name of organic products. THIS equals the biggest, greatest greenwashing scam in the history of organic personal care products, in my opinion & to my knowledge. Whether the Anderson family knew about it or not is beside the point. They put THEIR name on these products. It happened. Kim Anderson stated she knew “where everything is from, how it was made & from what materials”


If you’re NOT irate about this, I really don’t know what to think or say. If you are irate, you have my deepest condolences & my heartfelt sympathies. YOU were lied to, whether intentionally or not. I’ve spoken at pretty great length with a couple of attorneys. Here’s a summary of their thoughts at this time: This is an incredibly complex & far-reaching case. It covers a great number of products, something like 20 or more products have been mislabeled, nearly ¼ of the products the company offers. And this is only what we KNOW ABOUT. I firmly believe if every, single old formula product was tested, we’d discover more ingredients left off. Again, this is my opinion based on the numerous, well-reasoned & well-informed messages I’ve received from people who KNOW very well what they’re allergic/sensitive to yet had reactions (some severe) yet nothing on the label indicated cause for concern. One attorney gave an example: the cases he’s represented are very clear cut: OpticBright toothpaste (hypothetical example) does not whiten nor brighten teeth. Pretty clear cut…. The amount of time & resources a firm would need to dedicate to bringing the AANT scandal to trial would be enormous, and it will take just the right firm to do so. A couple of things you can do: https://ecofriendlymamausa.com/2016/02/01/those-concerned-about-aant-products-improperly-labeled-call-the-ftc-please/. When I called the FTC I was given a reference number & was told to utilize that if there were any updates in the case, which there certainly are. The very kind woman who fielded my FDA complaint & agreed this was VERY concerning said the same thing: update regarding any new developments. So, if you’ve already made the call, please call again & update with the new info. Thank you.

Also, I was contacted & interviewed by “The Rose Sheet” a subscription online trade journal covering regulatory, legal and market developments across the personal-care and cosmetic industries out of Washington DC. You have to pay to read the full text (he did send it to me for free)but many legal groups keep an eye on stories that are featured in this publication. So I’m hopeful the right firm may pick it up from there. https://www.pharmamedtechbi.com/publications/the-rose-sheet/37/5/ava-anderson-non-toxics-fall-from-grace-its-all-about-the-ingredients. It also has this a recently published related article (2/2/16): Class-Action Clock May Be Ticking For Ava Anderson Non Toxic, this is all you can read without buying the article: “While maintaining that a former supplier is at fault, “natural” pet-food maker Blue Buffalo announced in December a $32m settlement over allegations that ingredients found in its products directly conflict with its “True Blue” labeling and promotional message. The firm’s plight could bode ill for Ava Anderson Non Toxic, which has admitted to controversial ingredient-labeling omissions that it attributes to supplier violations.” So again, I AM hopeful someone will pick this up and those of you who used these products will be compensated in the future. I’m also very happy to know that groups like the Rose Sheet exist. One positive thing that has come out of this scandal, for me, is I’ve made many new connections with organizations/groups/individuals that I didn’t know existed previously.

Here is the 1st response I’ve seen in writing, forwarded to me on 2/10:


I just listened to a few minutes of a conference call sent to me from a Rep, titled: Resiliency during times of change. They (still operating under name AANT) have sold a record number of products lately (not sure the time frame, but 18,000 orders went out recently). Reportedly, 1 team sold $1,000,000 worth of product in one week. This is so, so disheartening, I don’t even have words for it. I truly believe their actions were criminal, in my opinion, stating their products passed tests with flying colors, when in all reality, they might not have ever done any testing at all. If they had, they would’ve found the same results I posted above. About me during this conference call: “this blogger is one woman with no credentials and no degree of expertise”. And that’s what I’ve heard from several reps: you’re just 1 person, 1 opinion. Guess what: MLK was one person, Ghandi, Mother Teresa, Ava Anderson the person as well. The same mottos they’ve been preaching for years: Be the Change, YOU can make a difference, etc. now they’re dismissing since I’m just 1 person. Not that I’m trying to compare myself to anyone noble & great, that’s not the point. The point is for them to belittle me & my efforts to get the truth out, while taking no responsibility, NONE, is just so incredibly disappointing.

Yes, I’m one person, no I’m not a chemist. THAT is why I paid not one, but TWO different &  highly accredited labs to test the products. So it WASN’T me stating the FACTS. But still, they take NO RESPONSIBILITY. None. I know many of you who’ve commented here agree the situation is appalling, and many of you have shared with other groups. I’m frustrated that it is so hard to get the truth out there about this company. They of course aren’t mentioning a thing about my testing, totally quiet & just ignoring the situation. The tests I shared show the kids lotion has synthetics in, they consider that safe for kids & aren’t concerned about all the product they just sent out. It makes me SICK. But, I have to move on, I want to move on, I will move on. I appreciate the continued support from this group & continued sharing. Every, single consumer we can help make aware of this huge cover-up is a victory. Thank you.I’m so ready to move on with my life & try hard to forget about all that has happened with this company. While I’m very, very irate about these recent revelations, it’s finally the closure I have yearned for over the years. FINALLY I know what was in that dish soap. I’ve tried very hard to be respectful & not just opinionated during this whole process. Being accused of being a Cyber Bully while in turn being bullied myself was less than pleasant. But the truth really, really matters to me. I’m being the change I wish to see, and letting my kids know that lying is not OK, no matter how big or small the lie.

Finally, here is a link to the GoFundMe campaign I set up to help cover the cost of these tests. I have had $200 in PayPal contributions towards this as well (GoFundMe takes 8% in fees, PayPal 3% or none if you friends/family it). I would’ve liked to raise the money for these tests in advance, something I’m willing to do going forward to test other products from other companies if the need arises. But in this case, with this company, I did feel it was best not to announce what I was up to in advance. I truly appreciate any & all contributions to help cover the costs of bringing all of this info to light. My PayPal address is: ecofriendlymamausa@gmail.com https://www.gofundme.com/ktzjxwn8

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