My tough decision to shut down Pure Play Kids

It meant so much to me to keep this business going when it was on the brink of extinction in 2018. But, times change, and I feel it’s time to move on. You can read about me taking over the business here:

Here are the reasons I feel it’s no longer in my best interest to continue the business:

–I’m literally watching items sit on my shelves and collect dust. There are items I drove from TN to WI in a Penske moving truck 4 years ago, still sitting on my shelves.

–My kids are growing, we’re approaching the tween years (they’re 9 & 11). When I started blogging, my focus was baby items. As we know they put everything in their mouth and it’s really important to scrutinize every, single thing we’re giving them! When I purchased Pure Play Kids in 2018, they were 5 & 7, still little kids. And the majority of those in my online community are right there with me, our kids are growing up together! It’s much, much more difficult to find fun, made in USA items to captivate their interest as they grow. So I feel my offerings are maybe a bit outdated for those in my online community. There are not a lot of new Moms joining me, so my collection of offerings just isn’t flying off the shelves….

–It takes money to make money. As a small business owner, it’s hard to actually profit. You invest a bunch of money into your products, you sell them which is great, but then you need to buy more to replace those you sold. Your money is always wrapped up in your inventory. And I’m sick of seeing my inventory sitting on shelves, I’m ready to cash out.

–Shipping is SO expensive. The cheapest anything can ship for 1st class is $4, that covers items under 1#. I used to offer free shipping for orders $70+, and it’s not uncommon for it to cost $10 to ship an order that amount. That quickly eats up profits. Currently, I have flat rate shipping set at $8, with free shipping for orders $150. As we know, shipping is only going to continue to go up, it will never go back down. So this is 1 of many factors that just makes me not want to rely on a business that ships stuff to get it to people.

–My website is set for renewal at the end of the year. That is money I’d rather not spend, so I decided this holiday season would be the perfect time to sell what I can and call it quits. I will continue to renew my domain name in case I want to bring the business back online in the future.

So, in light of all of this, I have decided to offer 20% off all items until sold out. Shipping is set at $8, or free for orders $150+. I truly hope you’ll take a look and see if there are people on your holiday list that you can make happy with some great, made in USA items.

****************CODE FOR 25% OFF IS: ThanksJess

Also, please take a look at my buying club extras. Most of these are 1 each, you can take 20% off the price listed as well. Email me to claim these items, I’ll add them to your PPK order (if you place one, if not and just want these, I’ll charge you exact shipping for what you claim): Email:

And you can also add on my homemade toothpaste or deodorant, just not offering those at 20% off. Those are $9/4oz glass jar. Details under the recipes tab on my website:

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: